Google Cloud Platform vs Windows Azure

Google Cloud Platform
Google Cloud Platform is a set of modular cloud-based services that allow you to create anything from simple websites to complex applications. Cloud Platform provides the building blocks so you can quickly develop everything from simple websites to complex applications. Explore how you can make Cloud Platform work for you.
Windows Azure
Windows Azure is an open and flexible cloud platform that enables you to quickly build, deploy and manage applications across a global network of Microsoft-managed datacenters. You can build applications using any alternative language, tool or framework. And you can integrate your public cloud applications with your existing IT environment.
Comparing Google Cloud Platform vs Windows Azure is like comparing apples to oranges. Because your business is unique and nobody except you can decide, which is better for your company. But we can add some fun to your research and suggest some new comparison parameters.

Let's start with videos. We think that Windows Azure has better video than Google Cloud Platform

Ok, now let's compare the UI. Looks like Google Cloud Platform has more user-friendly interface than Windows Azure because it's bigger. At least on our screenshots

To compare the popularity of the solutions we counted how many alternatives people search for each of them on the Internet. And it turns out that Windows Azure is more popular than Google Cloud Platform

Now let's look at the recent activities of our competitors:

- Microsoft launched new archival storage option for Azure (in 2017)
- Google Cloud Platform gets a cheaper, lower-performance networking tier (in 2017)
- Microsoft launches new tools to help enterprises move to its Azure cloud (in 2017)
- Google Cloud Platform improved its free tier (in 2017)
- Google Cloud Platform takes on Windows Azure with new Windows VMs (in 2017)
- Google Cloud Platform gets a new key management service (in 2017)
- Google Cloud Platform gets new a cold storage service (in 2016)
- Google launched custom machine types for its Cloud Platform (in 2015)
- Google Cloud Platform now allows to store Docker container images (in 2015)
- Google Cloud Platform now supports server-side software for Windows (in 2014)

Looks like Google Cloud Platform was recently more active than Windows Azure (at least in our news). We also found some news, in which Google Cloud Platform and Windows Azure meet head to head:

2017 - Google Cloud Platform gets a cheaper, lower-performance networking tier to take on Windows Azure

Google is giving its Cloud Platform users a new, cheaper networking option. Developers can now choose between a premium tier, which routes traffic to their users over Google’s own high-speed networks for as long as possible to minimize hops and distance, and a standard tier, which routes traffic over the public internet, with all the potential slowdowns and extra hops this entails. Pricing for the standard tier is 24-33 percent lower than for the premium tier in North America and Europe. Google uses different pricing models for these two tiers, though. Prices for premium traffic is based on the traffic’s source and destination, so you pay for the distance your traffic travels over Google’s network, while the standard tier’s prices are only based on where the source is. So Google Cloud Platform is now more affordable than Windows Azure.

2017 - Google Cloud Platform improved its free tier to challenge Windows Azure

Google launched an improved always-free tier and trial program for its Cloud Platform. The free tier, which now offers enough power to run a small app in Google’s cloud, now allows for free usage of a small (f1-micro) instance in Compute Engine, Cloud Pub/Sub, Google Cloud Storage and Cloud Functions. In total, the free tier now includes 15 services. The addition of the Compute Engine instance and 5GB of free Cloud Storage usage is probably the most important update here because those are, after all, the services that are at the core of most cloud applications. You can find the exact limits here. With this move, Google is clearly stepping up its attacks against AWS, which offers a similar but more limited free tier program for its users.