Gmail vs MS Outlook

This year, marketers in Enterprise 2.0 companies haven't prepared  well for the April Fools' Day, perhaps because it fell on Sunday. The only diligent company was Google, that released several April 1 products. One of them - is GMail Tap - the new app for mobile GMail, which allows to quickly type text with just two buttons - dot and dash (watch video above). At the same time Microsoft, which recently was very productive in funny videos, at that time only unveiled the new interface for the online file storage and sharing service SkyDrive - SkyCMD. It allows you to manage your files using the classic DOS-syntax and the command line:

Usually the companies that develop and sell intranet portals, position them as an alternative to the Email. They say that instead of endless mailing back and forth, your users can now work with data in one place. But with Google - it's another story. Google wants companies to use Google+ as a social intranet solution and continue using GMail. So that's why both solutions have been closely integrated. In GMail you now can filter messages by Google+ circles. So, if you create a Google+ circle for a workgroup, you can view all emails related to this workgroup separately. In the right column near the message you now can see the latest post of this contact in Google+. In addition, contacts in GMail will be updated, if your co-worker updates his profile in Google+. Thus, your address book will be always relevant.

The confusing situation with mobile platforms is getting more and more clear day by day. The weaker devices, platforms, intermediate platforms are heading to the deadpool. Today, Adobe announced that it stops the development of Flash for mobile devices. As you know, the mobile Flash was actually killed by Steve Jobs, when he banned it on iOS. After that, Microsoft also didn't support Flash on Windows Phone. And although it later appeared on some Android-devices and Blackberry Playbook, it wasn't clever for Adobe to continue developing this not-so-crossplatform technology. Instead of Flash the company will focus on HTML5-app building tools. As we have suggested, HTML5 can become the "new flash" for Adobe.

As you know, earlier GMail, Google Calendar and Google Docs supported offline mode in all browsers using Google Gears plug-in. But then Google decided to bet on HTML5 and abandoned its own proprietary plug-in. The Gears was quickly removed from the Chrome browser (in Firefox and IE it still works). And today Google developers were happy to announce that the offline mode for these apps in Chrome is back and it is implemented on HTML5. However, for an average user it will look no better than it was before: for offline access you still need to install an app (from the Chrome Web Store). In addition, the interface of the offline app is different from the usual web-based GMail interface. It looks lie GMail for iPad.

What Google needs to do to entice users from Outlook to GMail? For example, make GMail look like Outlook. Now it's possible. You can add the Preview pane to your GMail inbox, placing it in the third vertical column (like at the screenshot) or under the messages list. The feature can be turned on in the GMail Labs. But between the left nav sidebar, the list of messages, the message itself, and then the right sidebar - which includes the new People Widget and ads - there’s a lot going on in the inbox.

VoIP-service in GMail, which was earlier available only in the U.S. and Canada, has appeared in the user accounts in almost all countries of the world - in 38 languages. Here is the list of countries where Gmail Call Phone is NOT currently available: Argentina, China, Cuba, Egypt, Ghana, India, Iran , Jordan, Kenya, Mexico, Morocco, Myanmar, Nigeria, North Korea, Peru, Russian Federation, Saudi Arabia, Senegal, South Korea, Sudan, Syria, Thailand, United Arab Emirates, Viet Nam. With this global intervention, Google has lowered its VoIP rates, making them slightly cheaper than rates of its new main rival - Skype. For example, a call to France costs 8 cents (vs. 16.9 cents in Skype), to USA - 1 (vs. 1.9). As before GMail Call Phone requires quick browser plug-in installation - the same plug-in that is used for video calling in GMail.

Remember how Mark Benioff laughed at Microsoft's anti-advertising campaign? It turns out that Microsoft also can do similar things. A few days ago Google launched the advertising campaign that encourages users to switch from draconian email systems and their “embarrassingly outdated addresses” over to GMail, which features such niceties as free phone calls and video chat. For this campaign the video (see above) was created. You can see the red link to this video in your GMail-account. But Microsoft, whose Hotmail service is obviously one of the targets of Google's campaign, isn’t keeping quiet. Today another video hit the Web:

We have already talked about the competition between Email and corporate portals/social tools for the right to be the primary workplace. Initially, this role was fully owned by Email. Then appeared the web-based collaboration systems and social tools that were intended to replace the "outdated" Email. And it seemed that they would kill Email soon. But some clever people invented social Email plug-ins (Xobni, Rapportive, Harmon.ie, Gist, Etacts), that gave the second life to Email-clients. They added social and file-storage functions to the Email. And they're not going to stop. Today Xobni has opened the Xobni Gadget Store - the marketplace for apps, that can be embedded to MS Outlook and turn it into the universal interface to all business systems.

Email was the first collaboration tool in the Intarnet. Then intranet portals emerged, and they wanted to kill Email because of its lacks: instead of sending back and forth messages and documents, they are placed on a portal web-page (for example, in the news, on the forum or file cabinet). But due to the fact that people got used to e-mail and email was also used for external communications - intranet portals failed to replace the Email as a primary workspace. Moreover, recently Email launched the counterattack. And it happened because the major enterprise Email-solutions (GMail, Outlook, Lotus Notes) have become the platforms that allow third-party developers to add new functionality.

Microsoft has updated its social Outlook plug-in - Outlook Social Connector, which can now can fetch the contact's data from Facebook and Windows Live Messenger (formerly the plug-in by default only supported LinkedIn, MySpace and Sharepoint). The Outlook Social Connector is intended to provide users with the actual information about a contact to better understand his mood and interests, which is very important when communicating with customers. The plug-in can display only publicly-available information from the profiles in social networks. Meanwhile it can only receive data but doesn't allow to post messages or statuses to the social networks. Microsoft says that soon the plug-in will be integrated with some local social networks.

Socialwok (known as the "social layer for Google Apps") like the online organizer Producteev, shows us the new meaning of "cross-platform" definition. Realizing that users most of time spend in email clients (such as Outlook and GMail), Socialwok simply decided to get inside these email clients. Socialwok was one of the first services to use the new GMail API and has created the gadget that can be expanded on the entire GMail workspace (see screenshot) and allows to post messages to microblogs, share Google Docs files, images, Youtube videos and events from Google Calendar, search for Google Docs, post to Twitter or Facebook right from your GMail interface.

The world's most popular enterprise Email client, MS Outlook, is already equipped with various Enterprise 2.0 tools. Outlook is already integrated with social networks (Xobni and Outlook Social Connector), Google Apps, Google Docs (Harmony), Remember the Milk, etc. Now, when this place is crowded, the developers switched their attention to the second most popular enterprise Email client - Lotus Notes. Thus, the new plug-in + service Gist makes the same for Lotus Notes as Xobni for Outlook - allows you to see the social profiles of those with whom you communicate. Gist pulls the latest information about a person from Facebook, LinkedIn and Twitter, as well as recent news about his company from blogs and news sites. In addition, the plug-in displays in suitable form all correspondence with selected contact and files sent to/from him. It should be noted that Gist also works with Outlook, GMail, iPhone and may also be accessed as a web service.

Recently, Google released the next anti-microsoft tool - Google Apps Migration for Microsoft Exchange, the plugin which allows you to easily move mail, calendars and contacts from Exchange to Google Apps. Last year they released the utility that syncs Outlook with Google Apps, but now you can import data directly from the Exchange server. Previously, Microsoft just ignored such events, or commented that Google Apps - is just a toy that no serious company will use. But Google's constant pressure is making them nervous. Microsoft recently launched the channel on Youtube, which contains videos explaining why MS Office products are better than Google's. For example, here's the video Exchange vs GMail:

Harmony, the new plug-in for MS Outlook by Mainsoft gave us a lot of positive emotions, which we want to share. First, is its video presentation, which is really cool. Secondly, Harmony - is really useful tool that allows to access and collaborate with documents stored in Google Docs or MS Sharepoint, without leaving MS Outlook. In particular, you can open and edit office documents directly in Outlook, search in docs content and share documents with co-workers instead of sending them back and forth. And it's not necessary that your co-workers have this plug-in installed and have Google Docs account - they just click the link in the email and the document will be shared to them automatically (for viewing or editing).