GMail vs Windows Live Hotmail

This year, marketers in Enterprise 2.0 companies haven't prepared  well for the April Fools' Day, perhaps because it fell on Sunday. The only diligent company was Google, that released several April 1 products. One of them - is GMail Tap - the new app for mobile GMail, which allows to quickly type text with just two buttons - dot and dash (watch video above). At the same time Microsoft, which recently was very productive in funny videos, at that time only unveiled the new interface for the online file storage and sharing service SkyDrive - SkyCMD. It allows you to manage your files using the classic DOS-syntax and the command line:

Usually the companies that develop and sell intranet portals, position them as an alternative to the Email. They say that instead of endless mailing back and forth, your users can now work with data in one place. But with Google - it's another story. Google wants companies to use Google+ as a social intranet solution and continue using GMail. So that's why both solutions have been closely integrated. In GMail you now can filter messages by Google+ circles. So, if you create a Google+ circle for a workgroup, you can view all emails related to this workgroup separately. In the right column near the message you now can see the latest post of this contact in Google+. In addition, contacts in GMail will be updated, if your co-worker updates his profile in Google+. Thus, your address book will be always relevant.

The confusing situation with mobile platforms is getting more and more clear day by day. The weaker devices, platforms, intermediate platforms are heading to the deadpool. Today, Adobe announced that it stops the development of Flash for mobile devices. As you know, the mobile Flash was actually killed by Steve Jobs, when he banned it on iOS. After that, Microsoft also didn't support Flash on Windows Phone. And although it later appeared on some Android-devices and Blackberry Playbook, it wasn't clever for Adobe to continue developing this not-so-crossplatform technology. Instead of Flash the company will focus on HTML5-app building tools. As we have suggested, HTML5 can become the "new flash" for Adobe.

As you know, earlier GMail, Google Calendar and Google Docs supported offline mode in all browsers using Google Gears plug-in. But then Google decided to bet on HTML5 and abandoned its own proprietary plug-in. The Gears was quickly removed from the Chrome browser (in Firefox and IE it still works). And today Google developers were happy to announce that the offline mode for these apps in Chrome is back and it is implemented on HTML5. However, for an average user it will look no better than it was before: for offline access you still need to install an app (from the Chrome Web Store). In addition, the interface of the offline app is different from the usual web-based GMail interface. It looks lie GMail for iPad.

What Google needs to do to entice users from Outlook to GMail? For example, make GMail look like Outlook. Now it's possible. You can add the Preview pane to your GMail inbox, placing it in the third vertical column (like at the screenshot) or under the messages list. The feature can be turned on in the GMail Labs. But between the left nav sidebar, the list of messages, the message itself, and then the right sidebar - which includes the new People Widget and ads - there’s a lot going on in the inbox.

VoIP-service in GMail, which was earlier available only in the U.S. and Canada, has appeared in the user accounts in almost all countries of the world - in 38 languages. Here is the list of countries where Gmail Call Phone is NOT currently available: Argentina, China, Cuba, Egypt, Ghana, India, Iran , Jordan, Kenya, Mexico, Morocco, Myanmar, Nigeria, North Korea, Peru, Russian Federation, Saudi Arabia, Senegal, South Korea, Sudan, Syria, Thailand, United Arab Emirates, Viet Nam. With this global intervention, Google has lowered its VoIP rates, making them slightly cheaper than rates of its new main rival - Skype. For example, a call to France costs 8 cents (vs. 16.9 cents in Skype), to USA - 1 (vs. 1.9). As before GMail Call Phone requires quick browser plug-in installation - the same plug-in that is used for video calling in GMail.

Remember how Mark Benioff laughed at Microsoft's anti-advertising campaign? It turns out that Microsoft also can do similar things. A few days ago Google launched the advertising campaign that encourages users to switch from draconian email systems and their “embarrassingly outdated addresses” over to GMail, which features such niceties as free phone calls and video chat. For this campaign the video (see above) was created. You can see the red link to this video in your GMail-account. But Microsoft, whose Hotmail service is obviously one of the targets of Google's campaign, isn’t keeping quiet. Today another video hit the Web:

This is the conclusion of the analytical firm Cascade Insights. According to their report, Windows Live Hotmail is slightly ahead of GMail by this parameter. Yahoo Mail is on the third place but it's far behind the leaders. The rest of the Email-services are far-far behind. We believe this report because the guys from the Windows Live team are fanatically enhancing Hotmail's anti-spam during the last couple of years. Almost every month the Windows Live blog reports that they have reduced the SITI (spam in the inbox) by X%. Moreover, except the anti-spam filters, Hotmail developers recently added some other features to save user's attention. First, (like in GMail) they made the flagged messages displaying at the top of the list (video above). Second, they added categories (video below).

Microsoft has done a great job to confuse users with their online office applications. Office Live, Office Live Workspace, Office Live Small Business, Live Folders, Foldershare, Live Docs, SkyDrive, Live Mesh, Docs.com, Office Web Apps - a lot of similar in functionality or name services, formed in result of numerous acquisitions and rebrandings. Taking into account the existence of Exchange and Sharepoint SaaS versions (BPOS), it becomes a mystery - what Microsoft's online office suite is and what it's target audience. The new version of Windows Live Wave 4 (which includes the online office) is trying to bring this chaos into order, however, again  by the numerous mergers and renamings. Let's try to understand all this stuff.