GMail vs Microsoft Exchange

This year, marketers in Enterprise 2.0 companies haven't prepared  well for the April Fools' Day, perhaps because it fell on Sunday. The only diligent company was Google, that released several April 1 products. One of them - is GMail Tap - the new app for mobile GMail, which allows to quickly type text with just two buttons - dot and dash (watch video above). At the same time Microsoft, which recently was very productive in funny videos, at that time only unveiled the new interface for the online file storage and sharing service SkyDrive - SkyCMD. It allows you to manage your files using the classic DOS-syntax and the command line:

Usually the companies that develop and sell intranet portals, position them as an alternative to the Email. They say that instead of endless mailing back and forth, your users can now work with data in one place. But with Google - it's another story. Google wants companies to use Google+ as a social intranet solution and continue using GMail. So that's why both solutions have been closely integrated. In GMail you now can filter messages by Google+ circles. So, if you create a Google+ circle for a workgroup, you can view all emails related to this workgroup separately. In the right column near the message you now can see the latest post of this contact in Google+. In addition, contacts in GMail will be updated, if your co-worker updates his profile in Google+. Thus, your address book will be always relevant.

The confusing situation with mobile platforms is getting more and more clear day by day. The weaker devices, platforms, intermediate platforms are heading to the deadpool. Today, Adobe announced that it stops the development of Flash for mobile devices. As you know, the mobile Flash was actually killed by Steve Jobs, when he banned it on iOS. After that, Microsoft also didn't support Flash on Windows Phone. And although it later appeared on some Android-devices and Blackberry Playbook, it wasn't clever for Adobe to continue developing this not-so-crossplatform technology. Instead of Flash the company will focus on HTML5-app building tools. As we have suggested, HTML5 can become the "new flash" for Adobe.

As you know, earlier GMail, Google Calendar and Google Docs supported offline mode in all browsers using Google Gears plug-in. But then Google decided to bet on HTML5 and abandoned its own proprietary plug-in. The Gears was quickly removed from the Chrome browser (in Firefox and IE it still works). And today Google developers were happy to announce that the offline mode for these apps in Chrome is back and it is implemented on HTML5. However, for an average user it will look no better than it was before: for offline access you still need to install an app (from the Chrome Web Store). In addition, the interface of the offline app is different from the usual web-based GMail interface. It looks lie GMail for iPad.

What Google needs to do to entice users from Outlook to GMail? For example, make GMail look like Outlook. Now it's possible. You can add the Preview pane to your GMail inbox, placing it in the third vertical column (like at the screenshot) or under the messages list. The feature can be turned on in the GMail Labs. But between the left nav sidebar, the list of messages, the message itself, and then the right sidebar - which includes the new People Widget and ads - there’s a lot going on in the inbox.

VoIP-service in GMail, which was earlier available only in the U.S. and Canada, has appeared in the user accounts in almost all countries of the world - in 38 languages. Here is the list of countries where Gmail Call Phone is NOT currently available: Argentina, China, Cuba, Egypt, Ghana, India, Iran , Jordan, Kenya, Mexico, Morocco, Myanmar, Nigeria, North Korea, Peru, Russian Federation, Saudi Arabia, Senegal, South Korea, Sudan, Syria, Thailand, United Arab Emirates, Viet Nam. With this global intervention, Google has lowered its VoIP rates, making them slightly cheaper than rates of its new main rival - Skype. For example, a call to France costs 8 cents (vs. 16.9 cents in Skype), to USA - 1 (vs. 1.9). As before GMail Call Phone requires quick browser plug-in installation - the same plug-in that is used for video calling in GMail.

Remember how Mark Benioff laughed at Microsoft's anti-advertising campaign? It turns out that Microsoft also can do similar things. A few days ago Google launched the advertising campaign that encourages users to switch from draconian email systems and their “embarrassingly outdated addresses” over to GMail, which features such niceties as free phone calls and video chat. For this campaign the video (see above) was created. You can see the red link to this video in your GMail-account. But Microsoft, whose Hotmail service is obviously one of the targets of Google's campaign, isn’t keeping quiet. Today another video hit the Web:

Today, Microsoft has rolled out a new service Office 365, which is a reincarnation of the SaaS package BPOS. The name change was expected, since Microsoft critics have referred BPOS as "Big Piece of Shit" instead of "Business Productivity Online Services". But not only name is to be changed. The new service except SaaS versions Exchange Online, Sharepoint Online and Lync Online, will include the online office tools Office Web Apps. I.e. Office 365 can now be considered as a full-fledged alternative to Google Apps. The service will be available in 2 editions. Small Business Edition for companies with less than 25 users costs $6/user/month and includes the basic functions. Enterprise edition provides additional customization and administration features, full functionality and provides users with desktop suite Office Office Professional Plus with pay-as-you-go licensing. This edition costs from $2 to $ 27/user/month depending on configuration. Recall, Microsoft also plans to include its CRM and ERP to the SaaS suite. At the moment, Office 365 is in beta stage and will be available worldwide next year.

Steve Jobs introduced the new iPhone OS 4.0 and it brings a lot of features for using iPhone in the enterprise environment. First, is multi-tasking (with some restrictions). For example, this allows to use of VoIP and security applications in the background, but not only when the user switches on them. Secondly, iPhone OS 4.0 adds important features to the mail client: the ability to create multiple email accounts, view attachments, email encryption and Exchange 2010 support. In addition, it allows IT-admins to install and update mobile applications via Wi-Fi or 3G and wipe data remotely. It also supports VPN SSL, so users can safely use enterprise web applications.

Recently, Google released the next anti-microsoft tool - Google Apps Migration for Microsoft Exchange, the plugin which allows you to easily move mail, calendars and contacts from Exchange to Google Apps. Last year they released the utility that syncs Outlook with Google Apps, but now you can import data directly from the Exchange server. Previously, Microsoft just ignored such events, or commented that Google Apps - is just a toy that no serious company will use. But Google's constant pressure is making them nervous. Microsoft recently launched the channel on Youtube, which contains videos explaining why MS Office products are better than Google's. For example, here's the video Exchange vs GMail:

Microsoft officially released the new version of its enterprise email server Exchange Server 2010. It's desktop client Outlook 2010 will appear only next year together with other Office 2010 applications. What is the most interesting about Exchange 2010? First, thanks to Windows Server 2008 R2 and Windows 7 (details here), and some new features in the new version, Exchange 2010 is now completely adopted for the cloud deployment. Of course, Hosted Exchange 2007 has been already provided for some years, but the latest version is much more secure, reliable and suitable for administration, when installed on the remote server (or in data-center).

Today Microsoft has officially announced the new version of its Email collaboration solution Exchange Server 2007. The main concept of the new Exchange version is unified messaging. It means that employees can work with e-mail, voice mail and faxes in a single interface. And thanks to the integration with MS Office Communications Server, text-to-speech and voice recognition technologies now you can dial to your mailbox and listen to the new email-messages. But these features are available only in more expensive edition Exchange Enterprise. In addition, the new Exchange version includes antivirus and antispam protection, tools for backup and data replication (that significantly increase the mailbox size), the new feature Outlook Anywhere, that lets you connect Outlook to the Exchange server via the Internet. Besides, Exchange 2007 only runs on 64-bit architecture .

Microsoft has released the new version of its e-mail server Exchange Server 2003. Now, this system can be really called "e-mail server", because Microsoft has decided to divide some of its functions between other products. The built-in Exchange messenger has migrated to Microsoft Office Live Communications Server, and the web-conferencing server - to Live Meeting. In addition, Microsoft now recommends to share files not with Exchange, but on the intranet portal Sharepoint (although the Exchange public folders are still included). Thus, Exchange Server will be used just to manage e-mail, contacts, calendars and tasks. From the other hand Exchange Server 2003 got the new functions from the mobile server Microsoft Mobile Information Server and using a mobile the web client Outlook Mobile Access and server-side Exchange ActiveSync (to sync mobile email-client with server) allows users to work with e-mail, calendars and tasks on their mobile devices.

Microsoft has released the new version of its collaboration solution Exchange 2000 Server. Unlike its predecessor, which included inbuilt directory service, Exchange 2000 fully relies on the external directory service Windows Active Directory, and because of this, many users may have big problems with this upgrade. Also Exchange 2000 Server includes a built-in messenger Exchange Instant Messaging (which supports any IRC-client) and web-conferencing service Exchange Conferencing (which works with Outlook 2000 and NetMeeting). Another new feature in Exchange 2000 is called Web Store - it's a file system that allows to organize and easy search for unstructured data inside Exchange, like web pages, documents, email messages .