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Flurry vs TestFlight
May 26, 2023 | Author: Michael Stromann
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Flurry’s mission is to optimize the mobile experience through better apps and more personal ads. Our market leadership in mobile analytics means data is at the center of everything we do. We turn this insight into accelerated revenue and growth solutions for publishers and developers, and more effective mobile advertising solutions for brands and marketers.
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Most of the world's developers rely on the TestFlight platform for beta testing, crash reporting and analytics. Send your beta apps over the air with ease. It's simple, painless, and magical. The added benefit of unlimited devices with all the TestFlight features, at no charge. Manage devices and create custom distribution lists to selectively send builds over the air. Beta testing transparency. No longer wonder which testers received your apps & keep track of feedback.
Flurry and TestFlight are both tools used in the mobile app development process, but they serve different purposes and offer distinct features.
Flurry is primarily a mobile app analytics and performance monitoring platform. It provides developers with valuable insights into user behavior, engagement, and app performance metrics. Flurry enables developers to track user acquisition, retention, and conversion rates, and gain valuable data-driven insights to optimize their apps and make informed decisions.
On the other hand, TestFlight is a dedicated beta testing platform for iOS apps. It allows developers to distribute pre-release versions of their apps to a select group of testers for testing and feedback. TestFlight simplifies the process of managing multiple app versions, collecting user feedback, and gathering crash reports during the beta testing phase. It integrates seamlessly with Apple's developer tools and supports over-the-air app installations.
The key difference between Flurry and TestFlight lies in their focus. Flurry is centered around app analytics and providing developers with deep insights into app performance and user behavior. TestFlight, on the other hand, is specifically designed for beta testing and facilitating the feedback collection process for iOS apps.
See also: Top 10 Mobile App Analytics platforms
Flurry is primarily a mobile app analytics and performance monitoring platform. It provides developers with valuable insights into user behavior, engagement, and app performance metrics. Flurry enables developers to track user acquisition, retention, and conversion rates, and gain valuable data-driven insights to optimize their apps and make informed decisions.
On the other hand, TestFlight is a dedicated beta testing platform for iOS apps. It allows developers to distribute pre-release versions of their apps to a select group of testers for testing and feedback. TestFlight simplifies the process of managing multiple app versions, collecting user feedback, and gathering crash reports during the beta testing phase. It integrates seamlessly with Apple's developer tools and supports over-the-air app installations.
The key difference between Flurry and TestFlight lies in their focus. Flurry is centered around app analytics and providing developers with deep insights into app performance and user behavior. TestFlight, on the other hand, is specifically designed for beta testing and facilitating the feedback collection process for iOS apps.
See also: Top 10 Mobile App Analytics platforms
Flurry vs TestFlight in our news:
2015. Flurry to provide analytics for Apple Watch app developers
Mobile analytics service Flurry, which is under the ownership of Yahoo, has unveiled its support for the Apple Watch. With the increasing number of developers focusing on building applications for the Apple Watch ecosystem, understanding user engagement with these small-screen apps becomes crucial. User behavior and relevant metrics for Apple Watch applications are likely to differ significantly from those of smartphone apps. Flurry's introduction of Apple Watch metrics enables developers to track various aspects, including new users, active users, total event occurrences per day, daily average event occurrences, daily average unique event users, and the percentage of app users engaging with the watch extension. This announcement follows the recent news from mobile marketing firm Fiksu and Kochava, both of which also introduced tracking capabilities for Apple Watch events. App Annie has similarly updated its Store Stats to accommodate Apple Watch tracking. However, as one of the prominent players in the mobile analytics field, Flurry's support is expected to have a widespread impact, reaching a diverse range of app developers.
2014. Yahoo acquired mobile analytics service Flurry
Yahoo is purchasing Flurry, a mobile app analytics and advertising startup, for an estimated price range of $200-$300 million. Flurry collaborates with approximately 170,000 developers, collecting data from 150 billion app sessions per month, to provide valuable insights to app publishers regarding their audiences, app usage, and app performance. This information helps enhance app functionality and optimize revenue generation. Flurry's data powers an advertising platform utilized by brands to target specific audiences on apps within Flurry's network, and enables developers to monetize their apps with more relevant inventory. The acquisition of Flurry not only boosts Yahoo's mobile advertising revenues but also positions Yahoo as a key player in the monetization and utilization of mobile technology as it expands its ad tech business.
