Facebook vs Twitter
Last updated: April 04, 2017
Facebook is a social utility that connects people with friends and others who work, study and live around them. Users must register before using the site, after which they may create a personal profile, add other users as friends, exchange messages, and receive automatic notifications when they update their profile. Using Facebook at Work employers can create separate log-ins for employees to use with their Work accounts, or users can link these up with their other profiles to access everything in one place.
Twitter is an online social networking and microblogging service that enables users to send and read short 140-character text messages, called "tweets". Registered users can read and post tweets, but unregistered users can only read them.
Latest news about Facebook and Twitter:
04.04.17. Twitter adds location sharing for business. Twitter has released a new feature aimed at its business users. The new addition is focused on helping businesses running customer service via Twitter and offers businesses an easier way to request and share locations with their customers — for example, to enable a store-locator function, or to customize responses based on where the customer lives. The location-request option is something businesses can use over Direct Messages, by first asking the customer to share their location with a click of a button. The customer can choose whether or not they want to do so, and then can opt to share their precise location or pick a place-name from a provided list.
15.11.16. Facebook launched unified inbox for business. Facebook is unveiling a new feature that should make it easier for businesses to stay on top of conversations across Facebook, Facebook Messenger and Instagram. Previously, if a businesses wanted to respond to customers on Facebook and Instagram, they had to open separate apps — an increasing challenge as more and more of their communication is happening ons social media. Now those businesses can respond to all of those comments from Facebook’s Pages Manager app. The inbox in the app will now include a unified stream of all that commentary — including comments on their Facebook posts, posts on their Page, messages and comments on their Instagram and videos — as well as individual tabs for focusing on individual channels.
02.05.16. Facebook unveiled new tools for business. Facebook announced a suite of tools and updates designed to help Facebook users better connect with the businesses using its platform. As part of these changes, businesses will now see their Facebook Page usernames being more heavily promoted across the site, and they’ve been given two new ways for people to begin chatting with them: Messenger Links, which are short URLs, and scannable Messenger Codes.
14.12.15. Facebook adds new tools for managing communication on your page. Facebook unveiled new features for Pages that empower Page owners to manage communication from any device, give admins more control over their Page’s responsiveness badge and make it easier than ever for Page admins to manage both the public and private interactions they receive. Starting this month all Pages can set the average time it takes for them to reply to messages. Admins can choose to show that they respond either “within minutes,” “within an hour,” “within hours” or “within a day.” Additionally, Page response times will now show up in Messenger threads when a person messages a business, so people know when to expect a response from the business. The new messaging status “away” allows admins to designate when they are unavailable to respond to messages. Page admins can now also set Away Messages and Instant Replies. The new Pages inbox is easier to use and provides more context on the people businesses message with and deliver messages in real time. These changes help Page admins keep up with messages faster and manage conversations more easily.
08.07.15. Twitter launched Mobile Ads Manager. Twitter officially launched its new mobile Ads Manager, which allows users of Twitter’s smartphone applications to track their ad campaigns’ performance – including their impressions, engagements, spend, cost per engagement, and engagement rate – while on the go. The feature, while designed for mobile use, stops short of letting users actually build their ad campaigns from their smartphone. Instead, those campaigns must first be started on the web using a desktop or laptop computer. That’s a different path than Facebook recently took with its dedicated Facebook Ads Manager App which lets advertisers to track their current ad campaigns’ performance, as well as create new ones on the fly.
01.05.15. Facebook now contains 40M active small business pages. Facebook has announced some new programs for small businesses, particularly ones that advertise. Facebook also reported that the number of active small business Pages keeps growing — it’s up to 40 million, compared to 30 million last June. And only 2 million of them are active advertisers. The fact that there are so many active businesses that don’t bother with ads seems particularly noteworthy given the declining reach of organic (non-ad) content from Facebook Pages. So Facebook is adding one-on-one chat support for advertisers. Before now, if you were a small business buying ads on Facebook and you needed help, you had to send an email and wait for a response. Czaja said many of those advertisers were asking for live support, so Facebook is giving it to them. It’s rolling out the program in the United States, United Kingdom, and Ireland in the next few months, with more countries to follow.
30.04.15. Twitter Ads gets Google DoubleClick integration. Twitter will now allow its ads to be bought through DoubleClick’s bid manager to help advertisers centralize their buying. Through the partnership with Google’s DoubleClick ad exchange, ad agencies and other buyers will be able to purchase inventory on websites around the web, as well as Twitter Promoted Tweets from a single interface. Making Twitter ads easier to buy from one of the world’s most popular tools could help boost revenue. That’s something Twitter needs given it missed revenue estimates in today’s earnings. Twitter is also hoping to strengthen advertiser confidence in the return on investment of its direct response commerce ads by working with DoubleClick to properly measure when clicks or actions on Twitter lead to a purchase or conversion. The program will roll out later this year, so advertisers can attribute purchases to Twitter ads across platforms, regardless of whether the ad views or purchases happened on the web or mobile.
17.01.15. Facebook At Work is not a LinkedIn killer. When Facebook promised to create an enterprise product Facebook at Work last year we expected it to be a LinkedIn competitor, but it turns out that it will be just another enterprise internal social network in already crowded space. The product (that is now launching in testing phase) puts Facebook head-to-head with the likes of Microsoft’s Yammer, Chatter, Slack, Convo, Socialcast and others. It would work much like Groups and public profiles do today. The platform will retain much of the current Facebook look and feel including the News Feed, groups, messaging and events. Employers can create separate log-ins for employees to use with their Work accounts, or users can link these up with their other profiles to access everything in one place. Facebook At Work’s app is now available for download in the iOS App Store (Android coming soon)
11.11.14. SAP partnered with Facebook to bring personalized marketing. Few days ago IBM and Twitter partnered in order to connect social data to enterprise data analysis. Now we have another big social-IT partnership: SAP and Facebook. The enterprise software giant connected with the social media king today in a partnership that allows SAP to combine insight with customer engagement by using Facebook’s scalable Custom Audiences targeting capability. This enables marketers, officials at the companies claim, to use SAP solutions to reach customers on Facebook. The deal will enable SAP customers to achieve personalized marketing at scale by creating and reaching audiences on Facebook from data they already have about their customers.
30.10.14. Twitter and IBM Watson team up help businesses better understand their customers. Twitter and IBM have partnered on a deal that will integrate Twitter data into various IBM software products and cloud services (including Watson Analytics) and will lead to 10,000 IBM consultants trained and certified on how to best use Twitter data and build systems to analyze it. "While companies have long listened to what their customers are saying on Twitter, complex enterprise decisions often require input from a lot of different systems," Chris Moody, Twitter's vice president of data strategy, wrote. "IBM’s expertise is in integrating complex systems and data to make better decisions." For IBM, the partnership provides a wealth of information for its business customers. Twitter data will now be available on IBM's cloud-based analytics services, its business decision tools including tracking customer sentiment, and through IBM's own consultants.
15.08.14. Facebook blocked likes in exchange for incentive. Facebook has blocked companies from requiring customers to like a Facebook pages in exchange for contest entries or other company rewards - a practice known as like-gating. Сompanies are prohibited from incentivizing customers to use social plugins or to like a page. It's still acceptable to ask people to like your page — but they have to like it because, well, they actually like it. Existing apps have until Nov. 5 to comply with the new mandate.
14.08.14. Twitter launches Promoted Video ads. Twitter starts beta testing a new feature called Promoted Video which is aimed at brands looking to upload and distribute their videos to the Twitter network. Advertisers will only pay when a user starts playing a video. The feature expands upon the Twitter Amplify program, which previously focused on big media companies, including the likes of ESPN, NFL, McDonald’s, American Express, BBC and Viacom, to give you an idea. The company notes that video is one of the most popular forms of media on the network, as test with the newer Twitter Video Card have shown that native Twitter videos generate “better engagement” and more views than they did in the past. Along with Promoted Video’s launch into beta, the company is also working to make it easier for advertisers to set up campaigns by running ads with a Cost Per View (CPV) buying model.