Facebook vs Twitter


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Facebook
Facebook is a social utility that connects people with friends and others who work, study and live around them. Users must register before using the site, after which they may create a personal profile, add other users as friends, exchange messages, and receive automatic notifications when they update their profile. Using Facebook at Work employers can create separate log-ins for employees to use with their Work accounts, or users can link these up with their other profiles to access everything in one place.
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Twitter
Twitter is an online social networking and microblogging service that enables users to send and read short 140-character text messages, called "tweets". Registered users can read and post tweets, but unregistered users can only read them.
Comparing Facebook vs Twitter is like comparing apples to oranges. Because your business is unique and nobody except you can decide, which is better for your company. But we can add some fun to your research and suggest some new comparison parameters.

Ok, now let's compare the UI. Looks like Facebook has more user-friendly interface than Twitter because it's bigger. At least on our screenshots


To compare the popularity of the solutions we counted how many alternatives people search for each of them on the Internet. And it turns out that Facebook is more popular than Twitter

Now let's look at the recent activities of our competitors:

- Twitter adds location sharing for business (in 2017)
- Facebook launched unified inbox for business (in 2016)
- Facebook unveiled new tools for business (in 2016)
- Facebook adds new tools for managing communication on your page (in 2015)
- Twitter launched Mobile Ads Manager (in 2015)
- Facebook now contains 40M active small business pages (in 2015)
- Twitter Ads gets Google DoubleClick integration (in 2015)
- Facebook At Work is not a LinkedIn killer (in 2015)
- SAP partnered with Facebook to bring personalized marketing (in 2014)
- Twitter and IBM Watson team up help businesses better understand their customers (in 2014)

Looks like Facebook was recently more active than Twitter (at least in our news). We also found some news, in which Facebook and Twitter meet head to head:

2015 - Facebook At Work is not a LinkedIn killer - a new advantage over Twitter


When Facebook promised to create an enterprise product Facebook at Work last year we expected it to be a LinkedIn competitor, but it turns out that it will be just another enterprise internal social network in already crowded space. The product (that is now launching in testing phase) puts Facebook head-to-head with the likes of Microsoft’s Yammer, Chatter, Slack, Convo, Socialcast and others. It would work much like Groups and public profiles do today. The platform will retain much of the current Facebook look and feel including the News Feed, groups, messaging and events. Employers can create separate log-ins for employees to use with their Work accounts, or users can link these up with their other profiles to access everything in one place. Facebook At Work’s app is now available for download in the iOS App Store (Android coming soon)