Facebook vs LinkedIn


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Facebook
Facebook is a social utility that connects people with friends and others who work, study and live around them. Users must register before using the site, after which they may create a personal profile, add other users as friends, exchange messages, and receive automatic notifications when they update their profile. Using Facebook at Work employers can create separate log-ins for employees to use with their Work accounts, or users can link these up with their other profiles to access everything in one place.
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LinkedIn
LinkedIn is a business-oriented social networking service. 250 million+ members. Manage your professional identity. Build and engage with your professional network. Access knowledge, insights and opportunities.
Comparing Facebook vs LinkedIn is like comparing apples to oranges. Because your business is unique and nobody except you can decide, which is better for your company. But we can add some fun to your research and suggest some new comparison parameters.

Ok, now let's compare the UI. Looks like Facebook has more user-friendly interface than LinkedIn because it's bigger. At least on our screenshots


To compare the popularity of the solutions we counted how many alternatives people search for each of them on the Internet. And it turns out that LinkedIn is more popular than Facebook

Now let's look at the recent activities of our competitors:

- LinkedIn launched own advertising network (in 2017)
- New LinkedIn tool tells businesses about who’s visiting their websites (in 2017)
- Microsoft integrated LinkedIn with Dynamics 365 (in 2017)
- LinkedIn gets closer to CRM (in 2017)
- LinkedIn launched new desktop version with chatbots (in 2017)
- Facebook launched unified inbox for business (in 2016)
- LinkedIn now allows to figure out the salary you deserve (in 2016)
- Salesforce wants to block Microsoft acquisition of LinkedIn (in 2016)
- LinkedIn unveiled e-Learning service (in 2016)
- Microsoft to buy LinkedIn for $26.2B (in 2016)

Looks like LinkedIn was recently more active than Facebook (at least in our news). We also found some news, in which Facebook and LinkedIn meet head to head:

2015 - Facebook adds new tools for managing communication on your page to keep up competition with LinkedIn


Facebook unveiled new features for Pages that empower Page owners to manage communication from any device, give admins more control over their Page’s responsiveness badge and make it easier than ever for Page admins to manage both the public and private interactions they receive. Starting this month all Pages can set the average time it takes for them to reply to messages. Admins can choose to show that they respond either “within minutes,” “within an hour,” “within hours” or “within a day.” Additionally, Page response times will now show up in Messenger threads when a person messages a business, so people know when to expect a response from the business. The new messaging status “away” allows admins to designate when they are unavailable to respond to messages. Page admins can now also set Away Messages and Instant Replies. The new Pages inbox is easier to use and provides more context on the people businesses message with and deliver messages in real time. These changes help Page admins keep up with messages faster and manage conversations more easily.

2011 - LinkedIn is trying to take business-sites away from Facebook. Beware Facebook

LinkedIn
As known, last year Facebook has launched its not-very-secret plan of conquering the Internet, according to which all web sites will embed social plug-ins Facebook Connect (from the Like button to the commenting system). And to date, most sites have voluntarily become nodes in the huge Facebook's social graph. Business-oriented social network LinkedIn wants to repeat this trick only in the business space. This week it unveiled the set of social plug-ins, almost the same as that of Facebook. LinkedIn is bidding on the fact that most people wouldn't like to interfere with their work and business with personal life. For example, when somebody shares a link to new photos of Jennifer Lopez ass, he would like his business partners to receive this link. And vice versa, if a person pitches his Facebook feed with PR and business news - no one will make friends with him.

LinkedIn provides business sites and private blogs the following plug-ins:

Share button - to share business news and interesting offerings
LinkedIn Share
Business Card = your resume + business contacts
LinkedIn Profile
Company Profile
LinkedIn company
Company Insider - shows customized information about a company including who, in the logged-in person's network, works there, a list of new hires and job changes, and even the ability to follow such news
LinkedIn Facebook
LinkedIn login that supports OAuth 2.0
LinkedIn Sign In