Eloqua vs Salesforce Marketing Cloud


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Eloqua
Oracle Marketing Cloud - the only Modern Marketing solution that integrates cross-channel, content, and social marketing with data management for the enterprise. Transform the way you approach sales and marketing with Eloqua, the world's leading marketing automation and revenue performance management solution. Build and manage your database, efficiently execute marketing campaigns, score and route leads to sales and measure marketing's impact on your business — all in a single product suite.
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Salesforce Marketing Cloud
The only platform to build and manage customer journeys. Connect interactions from any channel or device, combining customer data and behaviors to create relevant communications that are delivered in real time, on your customers’ terms. Respond to and anticipate needs and move a customer forward in their unique journey with your brand.
Comparing Eloqua vs Salesforce Marketing Cloud is like comparing apples to oranges. Because your business is unique and nobody except you can decide, which is better for your company. But we can add some fun to your research and suggest some new comparison parameters.

Ok, now let's compare the UI. Looks like Eloqua has more user-friendly interface than Salesforce Marketing Cloud because it's bigger. At least on our screenshots


To compare the popularity of the solutions we counted how many alternatives people search for each of them on the Internet. And it turns out that Salesforce Marketing Cloud is more popular than Eloqua

Now let's look at the recent activities of our competitors:

- Salesforce acquired enterprise analytics provider BeyondCore (in 2016)
- Salesforce Marketing Cloud adds new connections to Sales, Service and display Ads (in 2015)
- Salesforce ExactTarget Marketing Cloud allows to build custom apps (in 2014)
- Salesforce rocks: Radian6 Buddy Media Social Studio for ExactTarget Marketing Cloud (in 2014)
- Benioff gives a marketing master class to Microsoft (in 2010)

Looks like Salesforce Marketing Cloud was recently more active than Eloqua (at least in our news). We also found some news, in which Eloqua and Salesforce Marketing Cloud meet head to head:

2014 - Salesforce ExactTarget Marketing Cloud allows to build custom apps to compete with Eloqua


Journey Builder for Apps - the new tool in ExactTarget Marketing Cloud is available today for customers. It helps users deliver personalized customer journeys directly from mobile apps. It also allows customers to use the Salesforce CRM platform to connect the customer journey across sales, service, marketing and communities. With this new tool you can build journeys fast with Journey Templates, connect apps to any customer interaction, connect locations and products to the journey, build, scale and deploy engaging, transformational apps. Pricing for Journey Builder for Apps starts at $12,500 per year for a subscription license.