Ecwid vs WooCommerce

May 21, 2023 | Author: Sandeep Sharma
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Ecwid
E-commerce SaaS service that offers the performance and flexibility you need, with none of the hassles you don't. Works with your existing site, takes less than 5 minutes to set up. Web, Facebook and mobile devices
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WooCommerce
WooCommerce is the most popular WordPress eCommerce plugin. And it's available for free. Packed full of features, perfectly integrated into your self-hosted WordPress website.Watch the 2 minute plugin overview
Ecwid and WooCommerce are two popular e-commerce platforms that enable businesses to sell products online. Here are some key differences between them:

1. Ease of Use: Ecwid is known for its simplicity and ease of use. It offers a user-friendly interface that allows users to set up and manage their online store quickly. Ecwid seamlessly integrates with existing websites, blogs, or social media platforms, making it convenient for businesses to add an online store to their existing online presence. WooCommerce, on the other hand, is a plugin for WordPress, which requires users to have some familiarity with WordPress and its ecosystem. While WooCommerce offers extensive customization options, it may have a steeper learning curve for users new to WordPress.

2. Integration: Ecwid is designed to integrate smoothly with various website builders and CMS platforms, allowing businesses to embed their online store into their existing website effortlessly. It works well with platforms like WordPress, Wix, Squarespace, and others. WooCommerce, on the other hand, is built specifically for WordPress websites. It integrates seamlessly with WordPress and leverages its extensive ecosystem of plugins and themes.

3. Features and Flexibility: WooCommerce is known for its extensive features and flexibility. It offers a wide range of customization options, advanced product management capabilities, and an extensive library of plugins and extensions. WooCommerce provides more control over the design and functionality of an online store. Ecwid, while not as feature-rich as WooCommerce, still offers a robust set of e-commerce features, including product management, inventory tracking, payment gateways, and multi-channel selling.

4. Pricing: Ecwid offers a freemium pricing model, with a free plan available for businesses with a limited number of products. It also offers premium plans with additional features and functionality. Ecwid's pricing is straightforward and based on the number of products rather than revenue. WooCommerce itself is free, but users may need to invest in additional extensions, themes, and hosting, which can increase the overall cost.

5. Target Audience: Ecwid is popular among small businesses, individual entrepreneurs, or businesses that already have an existing online presence and are looking to add e-commerce functionality. It is suitable for users who value simplicity and easy integration. WooCommerce, being a WordPress plugin, is more suited for users already familiar with WordPress or those seeking advanced customization options and flexibility.

See also: Top 10 Online Store Builders
Ecwid vs WooCommerce in our news:

2021. Lightspeed buys Ecwid for $500M



Lightspeed is continuing its acquisition streak by adding two more companies to its portfolio. The Canadian point-of-sale software provider has acquired the e-commerce platform Ecwid for $500 million and NuOrder, a B2B ordering platform catering to wholesalers, brands, and retailers, for $425 million. Ecwid has established itself over the years as a prominent partner of Facebook, assisting small businesses in creating commerce experiences on the social media platform. It has expanded its services to support merchants using platforms such as Square, Wix, Instagram, and Google, sometimes in competition with, but also potentially integrating with, other e-commerce backends like Shopify.


2020. Web store building startup Ecwid raises $42M



Ecwid, a startup specializing in e-commerce tools, has successfully raised $42 million. The company offers direct sales of its e-commerce solutions and also partners with platforms like Square and Wix, enabling businesses to create their own e-commerce experiences on websites, apps, and various online channels such as Facebook, Instagram, Amazon, and Google. Ecwid belongs to a group of e-commerce companies, including Shopify, BigCommerce, and WooCommerce, which have capitalized on the growth of online shopping in the past decade. These platforms have played a crucial role in helping small and medium-sized brick-and-mortar businesses transition into the digital economy. Notably, Ecwid's pricing structure emphasizes accessibility, with a starting option that allows shopping on a website featuring 10 or fewer products available for free.


2020. WooCommerce launches native WooCommerce Payments feature



The e-commerce platform WooCommerce, created by Automattic, is enhancing its payment functionality with a native solution known as WooCommerce Payments. This payment feature is powered by Stripe and offers seamless integration with the rest of the WooCommerce platform. In the past, WooCommerce users had the option to enable extensions to incorporate payment widgets on their websites, including providers like Stripe, Amazon Pay, Square, or PayPal. However, WooCommerce Payments takes this capability a step further by simplifying the setup process and facilitating order acceptance, providing an effortless experience for merchants.


2014. WooCommerce outgoes Magento in Ecommerce Platform Pack



According to BuiltWith, a web technology profiling tool, WooCommerce, the widely-used WordPress ecommerce plugin, boasts nearly 260,000 active sites indexed, surpassing its closest competitor, Magento, by approximately 37,000 sites. The remarkable number of websites powered by WooCommerce can be attributed, at least in part, to the immense popularity of the WordPress content management software, which serves as the foundation for WooCommerce. With WordPress being estimated to support over 12.3 million websites globally, it has solidified its position as one of the most widely utilized web publishing platforms available. Furthermore, WordPress enjoys extensive documentation and widespread understanding within the development community, making the integration of ecommerce capabilities through WooCommerce a relatively straightforward and manageable endeavor.


2010. Ecwid: add shop to your site as easy as YouTube video



Ecwid - this is one of the most successful Russian SaaS startups. This year they where among the finalists of "The Next Web Startup Rally 2010" and the similar Russian contest organized by Google " Business Project 2010". At the moment, the service is used by more than 20 thousand merchants worldwide. Ecwid - is a SaaS service for simple online store building. Its developers - "Creative Development" company - is already running the successful business with the popular commercial e-commerce CMS X-Cart. Therefore they know very well that there are already a lot of e-commerce CMS and SaaS solutions on the market. So why did they decide to create yet another one? ***

Author: Sandeep Sharma
Sandeep is a marketing expert with a wealth of knowledge in various domains: customer relationship management, social media management, advertising, search engine optimization, website building, Sandeep has established himself as a multifaceted professional. He honed his skills while working at Salesforce and Hubspot, where he gained invaluable insights into the industry. Now, as the proud owner of a small advertising consulting agency, Sandeep continues to provide innovative and effective strategies to businesses, helping them thrive in the competitive landscape of digital marketing. You can contact Sandeep via email sandeep@liventerprise.com