CrazyEgg vs Optimizely

2021. Optimizely to acquire Welcome to help marketers drive Customer Experience outcomes



Optimizely, a leading digital experience platform (DXP) provider, has announced a definitive agreement to acquire Welcome, a four-time Gartner Leader. Welcome combines the top capabilities of content marketing platforms (CMP), marketing resource management (MRM), and digital asset management (DAM) into a unified solution. This acquisition will enable the combined company to empower marketing teams worldwide to generate tangible business value by delivering improved customer experiences. In today's digital-first landscape, the internal marketer experience plays a pivotal role in shaping the external customer experience. Marketers, operating in an increasingly hybrid work environment, bear the responsibility of driving business growth and promptly adapting to the ever-evolving needs of the digital consumer. However, the complexity and fragmentation of the marketing stack hinder their ability to provide personalized and contextual experiences, as well as create relevant content at scale.


2020. Episerver to acquire Optimizely, the world’s leading Experience Optimization platform



Episerver, recognized as a leader in the Gartner Magic Quadrant for Digital Experience Platforms, has made an official announcement regarding its agreement to acquire Optimizely, the leading provider in experimentation and optimization solutions. This strategic union results in the formation of the most advanced digital experience platform, enabling the optimization of every customer interaction throughout the entire user journey. By combining Episerver's expertise in creating digital experiences through content and commerce with Optimizely's capabilities in experimentation and optimization across touchpoints, marketers gain the power to develop experiences that continually improve and evolve over time.


2015. Website personalization service Optimizely raises $58M



Optimizely, the renowned company synonymous with A/B testing, has secured $58 million in funding. While Optimizely is widely recognized for its tools that enable customers to test different variations of their websites and determine the most effective one, it has been expanding its horizons. The company ventured into new territories by introducing Optimizely for iOS last year, followed by the recent launch of Optimizely Personalization. As a result, Optimizely has established itself as a leading service for optimizing websites (according to Alexa) and mobile apps (according to MixRank). Esteemed customers such as CNN, Microsoft, and Virgin America have entrusted Optimizely with their optimization needs. Despite the existence of numerous A/B testing tools in the market, Optimizely stands out by prioritizing the development of "best in class products" and fostering integrations with a diverse range of partners.


2015. A/B website testing service Optimizely to focuse on personalized experience



A/B website testing tool Optimizely extends its capabilities beyond testing by introducing a new product called Optimizely Personalization, enabling online publishers to deliver customized experiences to their users. The personalization features of this product can be categorized into four key areas. Firstly, there is the ability to connect data, allowing companies to utilize their customer data and integrate information from services like BlueKai, Tealium, and Lotame. Secondly, there is the functionality to discover audiences, where Optimizely suggests various audience segments that companies can target with personalized experiences. Thirdly, there is the option to optimize experiences, allowing the creation of different pages tailored to specific segments. Lastly, there is the capability to understand impact, enabling the analysis of data to determine the effectiveness of personalization in driving engagement, purchases, or any other desired outcomes.


2015. Optimizely unveiled revolutionary website statistics engine


The website optimization platform Optimizely has introduced a new feature called Stats Engine, which enhances the company's experience optimization platform. This feature provides test results that are consistently valid and unrestricted by the limitations of traditional statistical analysis. Developed in partnership with statisticians from Stanford University, Stats Engine leverages innovative statistical analysis techniques. Alongside the platform's proprietary algorithms, it enables customers to interpret and take action on data with greater speed and confidence than ever before, according to the company.