Constant Contact vs VerticalResponse

May 19, 2023 | Author: Sandeep Sharma
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Constant Contact
Constant Contact's Small Business Marketing suite of tools help you reach, engage, and acquire new customers through email, events, and social media. Log in once and create campaigns that adapt to your changing goals, from one place. With the Constant Contact Toolkit you can easily send newsletters, run a Facebook promotion, manage events, get feedback, and more. Sync the tools you already use—like Google Analytics, Facebook, and Salesforce—with your campaigns, too.
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VerticalResponse
Email Marketing by VerticalResponse makes it easy to create and send emails that get great results to grow your business. It’s easy to build your email. Just drag image and text blocks right into your email and move ‘em around with the click of a mouse. Don’t have a graphic designer? No problem! Choose one of our professionally designed, free templates.
Constant Contact and VerticalResponse are both email marketing platforms that offer businesses the ability to create, send, and track email campaigns. Here are some key differences between the two:

1. Ease of Use: Both Constant Contact and VerticalResponse provide user-friendly interfaces and drag-and-drop email builders, making it easy for users to create professional-looking emails. However, Constant Contact is often praised for its intuitive and beginner-friendly platform, while VerticalResponse may have a slightly steeper learning curve.

2. Template Options: Constant Contact offers a wide selection of professionally designed email templates that are fully customizable. These templates cover various industries and purposes, allowing businesses to create visually appealing emails. VerticalResponse also provides a range of templates, but its library may be more limited compared to Constant Contact.

3. Automation Features: Constant Contact offers robust automation capabilities, allowing businesses to set up automated email series based on triggers and actions. These features enable targeted and personalized email campaigns. VerticalResponse also offers automation features, but they may be more basic and limited compared to Constant Contact.

4. Pricing and Plans: Constant Contact and VerticalResponse have tiered pricing structures based on the number of subscribers or contacts. However, their specific pricing plans may vary. It's essential to compare the pricing options and features offered by both platforms to determine which one aligns with your budget and subscriber needs.

5. Integrations: Constant Contact integrates with various third-party applications and platforms, including popular CRM systems, e-commerce platforms, and social media platforms. This allows businesses to connect and sync their data seamlessly. VerticalResponse also offers integrations but may have a more limited selection compared to Constant Contact.

See also: Top 10 Marketing software
Author: Sandeep Sharma
Sandeep is a marketing expert with a wealth of knowledge in various domains: customer relationship management, social media management, advertising, search engine optimization, website building, Sandeep has established himself as a multifaceted professional. He honed his skills while working at Salesforce and Hubspot, where he gained invaluable insights into the industry. Now, as the proud owner of a small advertising consulting agency, Sandeep continues to provide innovative and effective strategies to businesses, helping them thrive in the competitive landscape of digital marketing. You can contact Sandeep via email sandeep@liventerprise.com