Constant Contact vs Salesforce Marketing Cloud


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Constant Contact
Constant Contact's Small Business Marketing suite of tools help you reach, engage, and acquire new customers through email, events, and social media. Log in once and create campaigns that adapt to your changing goals, from one place. With the Constant Contact Toolkit you can easily send newsletters, run a Facebook promotion, manage events, get feedback, and more. Sync the tools you already use—like Google Analytics, Facebook, and Salesforce—with your campaigns, too.
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Salesforce Marketing Cloud
The only platform to build and manage customer journeys. Connect interactions from any channel or device, combining customer data and behaviors to create relevant communications that are delivered in real time, on your customers’ terms. Respond to and anticipate needs and move a customer forward in their unique journey with your brand.
Comparing Constant Contact vs Salesforce Marketing Cloud is like comparing apples to oranges. Because your business is unique and nobody except you can decide, which is better for your company. But we can add some fun to your research and suggest some new comparison parameters.

Ok, now let's compare the UI. Looks like Constant Contact has more user-friendly interface than Salesforce Marketing Cloud because it's bigger. At least on our screenshots


To compare the popularity of the solutions we counted how many alternatives people search for each of them on the Internet. And it turns out that Salesforce Marketing Cloud is more popular than Constant Contact

Now let's look at the recent activities of our competitors:

- Salesforce acquired enterprise analytics provider BeyondCore (in 2016)
- Salesforce Marketing Cloud adds new connections to Sales, Service and display Ads (in 2015)
- Salesforce ExactTarget Marketing Cloud allows to build custom apps (in 2014)
- Salesforce rocks: Radian6 Buddy Media Social Studio for ExactTarget Marketing Cloud (in 2014)
- Benioff gives a marketing master class to Microsoft (in 2010)

Looks like Salesforce Marketing Cloud was recently more active than Constant Contact (at least in our news).