Constant Contact vs DotMailer

May 19, 2023 | Author: Sandeep Sharma
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Constant Contact
Constant Contact's Small Business Marketing suite of tools help you reach, engage, and acquire new customers through email, events, and social media. Log in once and create campaigns that adapt to your changing goals, from one place. With the Constant Contact Toolkit you can easily send newsletters, run a Facebook promotion, manage events, get feedback, and more. Sync the tools you already use—like Google Analytics, Facebook, and Salesforce—with your campaigns, too.
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DotMailer
Email Marketing and Marketing Automation from dotMailer. World class solutions for SMEs, retailers and big brands, with over 70000 users in 150 countries. With dotMailer, advanced tasks become fast tasks and your and your team’s time becomes freed up to do more of the strategic analysis and thinking that drives business growth.
Constant Contact and DotMailer are both popular email marketing platforms, but they have some key differences in terms of features, pricing, and target audience.

Constant Contact is a user-friendly platform suitable for small businesses and beginners in email marketing. It offers a variety of customizable email templates, an intuitive drag-and-drop editor, and easy list management. Constant Contact also provides basic automation features, social media integration, and comprehensive reporting to track campaign performance. It is known for its excellent customer support and educational resources, making it a good choice for users who value guidance and support.

DotMailer, on the other hand, is a more robust platform designed for businesses with advanced email marketing needs. It offers extensive segmentation options, advanced automation workflows, dynamic content personalization, and A/B testing capabilities. DotMailer also provides comprehensive reporting and analytics, allowing businesses to gain deep insights into their email campaigns' effectiveness. It offers more advanced features and customization options, making it suitable for larger businesses or those with more complex email marketing strategies.

In terms of pricing, Constant Contact offers tiered pricing plans based on the number of subscribers, making it accessible for small businesses. DotMailer, however, follows custom pricing based on specific requirements and needs, which can be a better fit for larger organizations or businesses with specific demands.

See also: Top 10 Email Marketing Solutions
Author: Sandeep Sharma
Sandeep is a marketing expert with a wealth of knowledge in various domains: customer relationship management, social media management, advertising, search engine optimization, website building, Sandeep has established himself as a multifaceted professional. He honed his skills while working at Salesforce and Hubspot, where he gained invaluable insights into the industry. Now, as the proud owner of a small advertising consulting agency, Sandeep continues to provide innovative and effective strategies to businesses, helping them thrive in the competitive landscape of digital marketing. You can contact Sandeep via email sandeep@liventerprise.com