Buffer vs TweetDeck

August 20, 2023 | Author: Sandeep Sharma
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Buffer
Buffer is a software application designed to manage social networks, by providing the means for a user to schedule posts to Twitter, Facebook and Linkedin. Buffer makes it super easy to share any page you're reading. Keep your Buffer topped up and we automagically share posts for you through the day.
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TweetDeck
TweetDeck is a social media dashboard application for management of Twitter accounts. The most powerful Twitter tool for real-time tracking, organizing, and engagement.
Buffer and TweetDeck are both social media management tools, but they serve different purposes and offer distinct features. Buffer is a popular scheduling tool that allows users to plan and publish content across various social media platforms, including Twitter. It provides a streamlined and intuitive interface for managing multiple accounts, creating posting schedules, and analyzing engagement metrics. Buffer is ideal for individuals and businesses that prioritize content planning, scheduling, and analytics to optimize their social media presence.

TweetDeck, on the other hand, is a dedicated Twitter management tool. It focuses on real-time monitoring and engagement with Twitter accounts, providing columns for different streams of content such as tweets, mentions, and hashtags. TweetDeck allows users to actively engage with their Twitter audience, follow conversations, and stay updated with trends. It is particularly useful for individuals and businesses that want to actively manage their Twitter presence, engage with followers, and stay on top of relevant Twitter conversations.

See also: Top 10 Social Media Management tools
Buffer vs TweetDeck in our news:

2015. TweetDeck adds support for teams



TweetDeck, the application utilized by social media professionals and businesses for managing Twitter, has recently introduced a new "teams" feature, enabling shared access to Twitter accounts. This feature allows a Twitter user, who is responsible for managing a particular account, to grant access to multiple individuals as needed and revoke it when necessary. The process is straightforward - the user selects the account they wish to provide access to and authorizes the delegates by entering their names. The delegates then receive an email invitation, which they must accept to join the team. This addition is a favorable improvement for companies with multiple staff members handling their social media presence, as it eliminates the need for direct password sharing, which was the common practice in the past.


2014. Social media management service Buffer raises a $3.5 million



The social media management company, Buffer, is in the process of raising a $3.5 million Series A funding round. Buffer offers users a convenient solution for sharing social media content by allowing them to schedule online posts throughout the day. With Buffer, users can intelligently share pictures, links, or videos on platforms such as Facebook, Twitter, LinkedIn, and Google+. By simply adding content to their Buffer, it will be automatically posted at optimal times throughout the day, ensuring better engagement. Buffer is compatible with various devices, thanks to its extensive range of app integrations, browser extensions, and shortcuts. Despite generating a monthly revenue of nearly $400,000, Buffer has managed to maintain profitability.

Author: Sandeep Sharma
Sandeep is a marketing expert with a wealth of knowledge in various domains: customer relationship management, social media management, advertising, search engine optimization, website building, Sandeep has established himself as a multifaceted professional. He honed his skills while working at Salesforce and Hubspot, where he gained invaluable insights into the industry. Now, as the proud owner of a small advertising consulting agency, Sandeep continues to provide innovative and effective strategies to businesses, helping them thrive in the competitive landscape of digital marketing. You can contact Sandeep via email sandeep@liventerprise.com