Buffer vs HootSuite


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Buffer
Buffer is a software application designed to manage social networks, by providing the means for a user to schedule posts to Twitter, Facebook and Linkedin. Buffer makes it super easy to share any page you're reading. Keep your Buffer topped up and we automagically share posts for you through the day.
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HootSuite
The leading social media dashboard to manage and measure your social networks. Manage multiple social networks. Schedule tweets and messages. Track brand mentions. Analyze social media traffic. HootSuite free alternatives are Tweetdeck and SocialOomph.
Comparing Buffer vs HootSuite is like comparing apples to oranges. Because your business is unique and nobody except you can decide, which is better for your company. But we can add some fun to your research and suggest some new comparison parameters.

Ok, now let's compare the UI. Looks like Buffer has more user-friendly interface than HootSuite because it's bigger. At least on our screenshots


To compare the popularity of the solutions we counted how many alternatives people search for each of them on the Internet. And it turns out that HootSuite is more popular than Buffer

Now let's look at the recent activities of our competitors:

- Hootsuite acquires Snapchat analytics tool (in 2017)
- Hootsuite acquired social media analytics provider LiftMetrix (in 2017)
- Hootsuite acquires AdEspresso, relaunches Hootsuite Ads (in 2017)
- Hootsuite integrated with Youtube and social video sites (in 2016)
- Hootsuite acquired social selling app Sales Prodigy (in 2016)
- Hootsuite now works with Instagram (in 2015)
- Hootsuite adds content suggestions in mobile app (in 2015)
- Hootsuite launches ads management tool for Facebook (in 2015)
- Social media management service Buffer raises a $3.5 million (in 2014)
- Hootsuite buys social telephony platform Zeetl (in 2014)

Looks like HootSuite was recently more active than Buffer (at least in our news). We also found some news, in which Buffer and HootSuite meet head to head:

2014 - Hootsuite now suggests content to share to take on Buffer


Sharing high quality content with followers is absolutely key to social success. But finding good content is often a time-consuming and difficult task.  Social media management service Hootsuite has created a powerful new feature - Suggested Content - to help you save time on content discovery and social media publishing. This new content suggestion feature analyzes your posting history on Twitter and recommends articles that are relevant and interesting to you, your followers and friends. It then places them into the prime spots within your content calendar for easy editing and publishing. This new feature is also smart - the more you use it, the more it learns about what content you like to share. Plus, it optimizes your scheduling, so you can maximize engagement with your followers.