Brandwatch vs HootSuite

2017. Hootsuite acquired Snapchat analytics tool



Hootsuite, a platform dedicated to assisting enterprises and brands in managing their social media presence, has made an acquisition of a Snapchat analytics solution from Naritiv. This new addition aims to provide Hootsuite customers with the ability to track and monitor their activities on the popular social platform. Hootsuite currently enables its extensive customer base, which consists of 15 million users, with "hundreds of thousands" subscribing to its paid services, to efficiently manage their social media across multiple platforms such as Twitter (where Hootsuite initially gained prominence), Facebook, LinkedIn, and more. This acquisition represents Hootsuite's first step toward incorporating Snapchat into its comprehensive suite of social media management tools.


2017. Hootsuite acquired social media analytics provider LiftMetrix



Social media management provider Hootsuite has acquired LiftMetrix, a social analytics vendor. This acquisition is a strategic fit for Hootsuite as it complements their existing social media metrics dashboard, Hootsuite Analytics, and their social listening platform, Hootsuite Insights. Previously, LiftMetrix offered an app for Hootsuite that enabled the calculation of social media return on investment (ROI) based on specific marketing objectives, taking into account costs and inputs. Marketers were able to use the LiftMetrix engine within Hootsuite to determine the value generated by posts through engagements, conversions, and revenue.


2017. Hootsuite acquires AdEspresso, relaunches Hootsuite Ads



The social media management platform Hootsuite has recently acquired AdEspresso, a company renowned for its toolkit to create, conduct A-B tests, and publish advertisements on Facebook and Instagram. This acquisition will be integrated into a revamped version of Hootsuite Ads, which was initially introduced in 2015. However, the primary objective is to utilize it as a means to enhance and amplify the reach of other social media posts generated by marketers. This aligns with a broader trend, which is at times controversial, where content appears on social networks organically as well as in the form of paid ads to attain higher visibility.


2016. Hootsuite integrated with Youtube and social video sites



Leading social media management provider, Hootsuite, has introduced native integrations with YouTube, Facebook, Twitter, and Instagram. The newly integrated YouTube feature enables organizations to enhance their responsiveness to fans and followers by efficiently monitoring comments alongside other social network streams. Moreover, it empowers users to assign social tasks and responses effectively. Users also have the option to upgrade to YouTube Analytics, which provides valuable insights on engagement levels, trending content, content discovery methods, playbacks, countries and traffic sources, channel subscriptions, as well as demographic and geographic information on a per-video basis. Hootsuite has further enhanced its existing integrations with Twitter, Facebook, and Instagram by allowing users to conveniently schedule and publish videos to their profiles across these platforms.


2016. Hootsuite acquired social selling app Sales Prodigy



Social media marketing provider Hootsuite is expanding its toolset for sales executives through the acquisition of Sales Prodigy. With Sales Prodigy's mobile app, sales professionals can enhance their relationship-building efforts with prospects on various platforms like Twitter and Instagram. The app seamlessly integrates with popular CRMs such as Salesforce and HubSpot, automates social searches based on predefined keywords, and enables sales agents to actively participate in relevant social conversations with personalized messages. This development follows Hootsuite's introduction of a social selling app six months ago. The company had emphasized the effectiveness of their mobile employee advocacy application, Hootsuite Amplify, in facilitating easy sharing and consumption of company content on social channels by employees. Please note that while the HTML tags and links were retained, they may not be properly rendered in this plain text format.


2015. Social media monitoring service Brandwatch raised $33M



Brandwatch, the social media monitoring service that analyzes data from over 80 million sites, including Facebook and Twitter, and converts it into valuable insights for businesses, has secured $33M in Series C financing. While other companies like DataSifts, Twitter-owned Gnip, HootSuite, and Radian6 also strive to harness the power of social media data, Brandwatch seems to have garnered a stronger appeal among brands and marketers due to its cofounder Giles Palmer's description of it as a "deeply comprehensive product." Additionally, Brandwatch's inclusion in Twitter's certified partner program, from which Datasift is now excluded, further solidifies its position. This trend demonstrates the significant demand that organizations have for a social analytics platform that provides them with crucial consumer and business insights.


2015. Hootsuite now works with Instagram



Social media management platform Hootsuite has introduced integration with Instagram, expanding its capabilities. With this update, users can now conveniently schedule posts, publish images, monitor their Instagram feed, and engage with their audience directly from the Hootsuite dashboard, just like they do with other social networks. It is now possible to publish posts on Instagram instantly or schedule them for future publication. Managing multiple Instagram accounts is made easier as they can be accessed and managed from a single location. By engaging with the audience within the Hootsuite dashboard, users can foster community growth on Instagram. Collaboration is enhanced as secure access to Instagram can be shared with team members. Additionally, users can monitor competitors and identify engagement opportunities by creating search streams that track specific users, hashtags, and keywords.


2015. Hootsuite adds content suggestions in mobile app



Hootsuite has launched an iOS app designed to facilitate the sharing of relevant content by digital marketers directly from their mobile devices. The app, called "Suggestions for mobile," enables users to discover, schedule, and share content to remain timely and up-to-date, as proudly stated by the company. While Hootsuite already offered a Suggestions feature, it was previously unavailable on mobile platforms. With the Suggestions app, Hootsuite promises users a real-time feed of suggested content aligned with their interests. Users can select relevant articles, share content across various social networks, and utilize the auto-scheduling feature for posting. The service is free for all users, allowing them to share up to 10 pieces of content per week. Additional content sharing options are available under different plans.


2015. Hootsuite launches ads management tool for Facebook


Social media marketing platform Hootsuite has introduced a new offering called Hootsuite Ads. This product aims to assist social media practitioners and content marketers in effortlessly transforming Facebook content into highly effective promoted posts with just a couple of clicks. By selecting the primary business objective for each ad, Hootsuite Ads provides automatic suggestions for content and targeting. Furthermore, users can easily gauge the success of their ads by tracking results aligned with their predetermined goals, all within the Hootsuite dashboard. Access to Hootsuite Ads is now available to all Hootsuite users for free, directly through their dashboard, enabling them to create Facebook Promoted Posts.


2014. Hootsuite buys social telephony platform Zeetl



Social media management platform Hootsuite is enhancing its capabilities through additional funding and a new acquisition. The company has successfully secured an additional $60 million in funding and has acquired Zeetl, a platform that generates shortlinks to facilitate direct voice calls between businesses and their customers on social media platforms. This innovative solution allows customer service representatives to send a link, and when the customer clicks on it, their account is authenticated. Once verified, they are provided with a phone number to make a call through their desktop, Skype, or phone. This functionality holds immense potential, not only for customer service inquiries but also for sales and other marketing purposes.