Box.net vs Google Apps

The popular online file sharing service DropBox finally launches a version for business - DropBox for Teams. It differs from the regular DropBox by two things. First, it has an administrative panel to manage users and access rights. In the admin panel you can also pay for all business users. Second, when sharing files inside DropBox for Teams account, the free disk space is not decreased. (In the regular DropBox version if somebody shares for example 100 MB file to you, your disk space is reduced by 100 MB). However, DropBox wants business version users not to think about the free space at all. DropBox for Teams provides at least 1TB of free space. This is 2 times bigger than in the business version of the main competitor - Box.net

A couple of years ago it was funny to watch the cheeky advertising by Box.net, in which the startup attacked the giant SharePoint. But it turned out that Box.net can not only do a noisy PR, but also can effectively run its business and develop the high-quality product. This week the company raised another $81 million of investments from SAP and Salesforce, and its market value was estimated at $600 million. Box.net currently has 100 thousand customers (7 million users). 77% of Fortune 500 companies use Box.net. And this summer the startup succeeded in signing its biggest contract - with Procter & Gamble for 18,000 seats. Box.net is the mobile collaboration market leader according to Forrester. So what is the secret of their success?

Box.net CEO, Aaron Levy, came up with a new beautiful term "Smart Enterprise". Aaron opposes it Benioff's "Social Enterprise", hinting that a company (and business applications) in result should smart rather than social. And the main goal of business application is not to connect person to person but to connect person to needed content. So in general, all this stuff is quite abstract and unclear, but it sounds good and perfectly fits into Box.net mission - to provide a single, centralized cloud content repository for Enterprise. Box.net wants to integrate content from all (isolated) business applications, computers, mobile devices, offices to ensure that each employee can access the right content at the right time. To achieve this, Box.net has released two major components: Box for Microsoft Office and Box Sync.

Forrester Research, the technology and market research company decided to create a report on the mobile collaboration market. Why mobile? After all, there are no purely mobile collaborative solutions. Mobile access - is just a feature in such systems. But apparently, this feature has become so important that it deserves a separate report. So the results of Forrester research - on the chart. The results - are quite strange. For example, Google (which provides the cool mobile access to almost all their services) is behind the most leaders. And Microsoft - is absent (while it's new department Skype has the best mobile strategy). But the chart leader - Box.net is really showing the great progress in recent months.

Next week Microsoft will officially launch its online office suite Office 365, and of course, the major competitors, Google and Box.net, want to spoil this party. First, they have integrated their solutions. Now Box.net users can edit any stored document in the Google Docs online editors. In addition, they can (in just one click) create new documents in Box.net folders by opening Google Docs apps. Recall that Box.net also features the similar integration with Zoho Docs, so now users will have a choice. Box.net CEO, Aaron Levy, says that he played with the beta version of Office 365 and that it’s lacking the power and functionality of the bunch Box + Google Docs.

Last week, Amazon launched the new online file storage service Amazon Cloud Drive. And taking into account reputation of Amazon, as the online storage market leader, this event, of course, deserves our attention. Let's consider the advantages and disadvantages of this service compared to key competitors. The main parameters - are shown in the table (below). It's turns out that the main advantage of Amazon Cloud Drive - if free 5GB account  with maximum file size of 2GB. However, its main drawback negates this advantage: you can not share this large file with anyone. Amazon Cloud Drive doesn't allow to share files publicly or protected by password. I.e. the only way of using this service - is a private storage for backup or enhancing your productivity.

As known, Box.net always positioned itself as a Sharepoint alternative. The entire marketing strategy of Box.net has been built on Sharepoint criticism. They created billboards criticizing Sharepoint, distributed T-shirts with the sign "No Sharepoint", collected negative reviews about Sharepoint in Twitter, etc. But business - is business. And Sharepoint - is Sharepoint. This is perhaps the most successful IT system over the last several years. And it's linked to so many others business applications that persuading a company to change Sharepoint to something else - is unreal. So Box.net accepted this fact and came up with the new strategy: now Box.net will be the front-end to Sharepoint. And also to others ECM systems.

We continue our series about how Microsoft doesn't like Google. At this time - the remake of the old TV series Moonlighting with Bruce Willis and Cybill Shepherd, starring Google as Bruce Willis. It's not just funny movie about Google Apps, but also a good opportunity to practice your English (if you need). And we hope that Google will fire back with its own quirky advert.

While the deal between Google and General Motors is still unpublic, Google has officially signed another large Google Apps customer - the largest Spanish banking group BBVA. BBVA plans to implement Google Apps for 110 thousand employees in 26 countries up to the end of 2012. Thus, Google has updated its personal SaaS record (in terms of project volume). It's interesting that BBVA moves to Google Apps from Microsoft Exchange (so Office 365 loses again). Besides, this deal will be a huge step forward for Google and for the whole SaaS industry because it's the largest SaaS project in the banking sector. After all, we all know how carefully banks  protect their commercial data. See also the Top 5 largest SaaS projects.

According to the latest insider information, GM is already about to move from their current collaboration system Lotus Notes to Google Apps. It's about 100 thousand seats. At first this information appeared earlier this month - when the Wall Street Journal reported that Google and General Motors signed a preliminary agreement according to which GM will test Google Apps and Google has to meet some additional requirements. But GM haven't made the official statement yet. If all goes well, then Google will update its personal record on the SaaS project size. So far, the largest Google Apps customer is Valeo - 30 thousand users. And of course, it's a big victory for the SaaS market. But it's not clear yet what additional requirements GM presented to Google. Won't Google transform the service in favor of big business and make it less usable for small business?

One advantage of Google's main advantages over Facebook is that the search giant can perfectly integrate businesses and individual users (clients) in the single network (Google +). And if it succeed, Google+ will become the successful platform for advertising, unlike Facebook, which hasn't achieved the significant progress in the advertising incomes yet. The first big step in this direction has been done by Google today: from now Google Apps Now users can log in to Google+ under their corporate accounts and use Google+ for business needs. First, Google+ can serve as a social layer via creation of business/project groups (circles) with employee profiles. Second, it can be used as an intranet microblogging system for discussions and file sharing (like Chatter, Yammer ...). Third, it allows to search and support customers via Google+. But of course, the killer Google+ for business is its video chat app Google Hangouts.

Google Apps for Business gets a new interesting feature - the read (i.e. open) notification. It works this way: you send a message and if you don't receive the reply for a long time, you can open the message and check whether the recepient has read it or not. The notification can be enabled by Google Apps account admin for all users and works only for internal communications (within the domain). Thus, you can make internal collaboration more strict and possibly more effective. Because employee, that sends an important task via email can control its reception and if necessary can call the recipient and ask to check the mail.

During the last 2 weeks Google has almost made another revolution on the Web. No one expected that in the near future someone will be able to break the social monopoly of Facebook, but it looks like Google will succeed at this time. And because today in order to be successful, any business should be a part of the Social Web, then, want-or-not you have to sort out how to use Google+. Fortunately, there is still enough time, because the network is now working in a half-closed mode (registration is by invitation only). Additionally, the key business features will appear only in the second half of the year. But meanwhile you can get used to them:

It wasn't so easy to create a list of the largest SaaS projects. Because though SaaS vendors would like to promote themselves, they often have no clearance from customer to go public on their deployments. Sometimes, when a dispute on the largest projects starts, they claim that they have a customer with XXX users, but don't tell what customer and provide no proof. Therefore, our rating is based on unverified information. However, it is interesting that neither Salesforce nor Google Apps are included in it. And four out of five deployments - are talent management (or human capital - HRM) systems: