Benchmark Email vs Constant Contact

May 19, 2023 | Author: Sandeep Sharma
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Benchmark Email
Create and send bulk HTML email campaigns & online surveys with Benchmark. Have something to sell, a cause to promote, a service to provide? You need email marketing to do things right. Create quality, eye-popping emails that work. Save time. Save money. Get your message out to the masses.
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Constant Contact
Constant Contact's Small Business Marketing suite of tools help you reach, engage, and acquire new customers through email, events, and social media. Log in once and create campaigns that adapt to your changing goals, from one place. With the Constant Contact Toolkit you can easily send newsletters, run a Facebook promotion, manage events, get feedback, and more. Sync the tools you already use—like Google Analytics, Facebook, and Salesforce—with your campaigns, too.
Benchmark Email and Constant Contact are two popular email marketing platforms, each with its own set of features and functionalities. Here are some key differences between the two:

1. User Interface and Ease of Use: Constant Contact is known for its user-friendly interface, making it easy for users to create and manage email campaigns. It offers a simple drag-and-drop editor and a wide range of pre-designed templates. Benchmark Email also provides an intuitive interface, but some users find Constant Contact's interface more beginner-friendly.

2. Pricing and Plans: Constant Contact offers tiered pricing plans based on the number of contacts, with additional features available at higher price points. Benchmark Email, on the other hand, offers more flexible pricing options, including a free plan for a limited number of contacts, as well as customizable pricing based on specific requirements.

3. Automation and Advanced Features: Benchmark Email focuses on providing robust marketing automation features. It offers advanced automation workflows, A/B testing, and behavioral segmentation to help users create personalized and targeted campaigns. Constant Contact also offers automation features, but they are not as extensive as those provided by Benchmark Email.

4. Integration and Ecosystem: Constant Contact has a vast ecosystem of third-party integrations, including popular CRM systems and e-commerce platforms. This allows users to connect their email marketing efforts with other tools they use. Benchmark Email also offers integrations with various platforms, but the number and range of integrations may not be as extensive as Constant Contact.

5. Support and Customer Service: Both platforms offer customer support through different channels such as email, live chat, and phone. Constant Contact is well-known for its reliable customer support, including access to educational resources and webinars. Benchmark Email also provides support but may not have the same level of extensive resources as Constant Contact.

See also: Top 10 Email Marketing Solutions
Author: Sandeep Sharma
Sandeep is a marketing expert with a wealth of knowledge in various domains: customer relationship management, social media management, advertising, search engine optimization, website building, Sandeep has established himself as a multifaceted professional. He honed his skills while working at Salesforce and Hubspot, where he gained invaluable insights into the industry. Now, as the proud owner of a small advertising consulting agency, Sandeep continues to provide innovative and effective strategies to businesses, helping them thrive in the competitive landscape of digital marketing. You can contact Sandeep via email sandeep@liventerprise.com