Basecamp vs Google Groups

Basecamp tackles project management with a focus on communication and collaboration. Making to-do lists and adding to-do items literally just takes seconds. Basecamp is optimized to make the things you do most often really fast and really easy. Basecamp mobile is especially made for popular mobile devices like iPhone and Android. Basecamp free alternatives are Trello and Asana. If you are looking for open-source self-hosted Basecamp alternatives pay attention to RedMine or ProjectPier.
Google Groups
Google Groups provides a convenient way for your users to send messages to groups of people they frequently contact. A group contains the email addresses of its members, so users can send a message to all the group's members using the single address for the group.
Comparing Basecamp vs Google Groups is like comparing apples to oranges. Because your business is unique and nobody except you can decide, which is better for your company. But we can add some fun to your research and suggest some new comparison parameters.

Ok, now let's compare the UI. Looks like Google Groups has more user-friendly interface than Basecamp because it's bigger. At least on our screenshots

To compare the popularity of the solutions we counted how many alternatives people search for each of them on the Internet. And it turns out that Basecamp is more popular than Google Groups

Now let's look at the recent activities of our competitors:

- Basecamp app is available for iPad (in 2014)
- 37Signals renames to Basecamp, discontinues development of other products (in 2014)
- Google Groups adds features for collaboration and customer support (in 2013)
- Basecamp launches mobile app for iOS (in 2013)
- Basecamp Personal - SaaS with no monthly charges (in 2013)
- New Basecamp: All ingenious is simple (in 2012)
- 37signals Suite - the new rival for Google Apps (in 2010)
- Jason Fried: We want fewer customers. Basecamp increased prices (sort of) (in 2010)
- Jason Fried: Why modern workplaces don’t work (in 2010)
- Socialtext 4.0 wisely copies Google Groups (in 2010)

Looks like Basecamp was recently more active than Google Groups (at least in our news).