 |
Avira vs Norton Antivirus
June 07, 2023 | Author: Michael Stromann
14
Avira Free Antivirus is an award-winning product that provides comprehensive protection against all types of threats, secures your data, protects your privacy and ensures your PC remains virus-free.
25
In order to better protect you, we have substantially enhanced our security services. We took everything you loved about Norton AntiVirus and added better protection, improved performance and superior design to create Norton Security Deluxe. It’s the best of Norton for your PCs, Macs, smartphones and tablets.
Avira and Norton Antivirus are two well-established antivirus software providers that offer robust protection against malware and online threats. Avira is known for its strong malware detection capabilities and advanced technologies such as behavioral analysis and cloud-based scanning. It provides features like real-time scanning, web protection, email protection, and additional tools like a password manager. Avira also offers a free version with basic features, making it an attractive choice for cost-conscious users. On the other hand, Norton Antivirus offers a comprehensive suite of security features including real-time scanning, web protection, email protection, firewall, and identity theft protection. It incorporates advanced malware detection technologies and additional tools like parental controls, encrypted storage, and secure file deletion. Norton Antivirus also provides features for secure online transactions and secure browsing. Both Avira and Norton Antivirus deliver reliable security solutions, but Avira stands out for its strong malware detection capabilities and budget-friendly options, while Norton Antivirus excels in its comprehensive feature set and protection against identity theft.
See also: Top 10 Antivirus Software
See also: Top 10 Antivirus Software
Avira vs Norton Antivirus in our news:
2021. NortonLifeLock and Avast merge in $8.1B deal
U.S. cybersecurity firm NortonLifeLock has recently completed the acquisition of its Czech counterpart, Avast, for a substantial sum of $8.1 billion. This strategic move aims to establish a global powerhouse in consumer security. NortonLifeLock, which emerged as an independent entity from Symantec in 2019, anticipates that the merger will result in an industry-leading consumer cyber safety business, significantly expanding its user base through Avast's impressive customer count of 435 million. With its establishment in 1988, Avast has built a strong reputation in providing cybersecurity software tailored for consumers, small businesses, and medium-sized enterprises, positioning itself as one of the largest security companies in the market. Nonetheless, it is worth noting that Avast has faced some controversy over its nearly 25-year history.
2020. Norton acquires Avira for $360M
NortonLifeLock has recently announced its acquisition of the German security firm Avira in an all-cash deal valued at approximately $360 million. NortonLifeLock emerged as an independent company just last year when Broadcom acquired Symantec's enterprise security business for nearly $11 billion. Today, NortonLifeLock is a publicly traded company with a market capitalization of around $11.5 billion. Prior to the acquisition, Avira operated as a bootstrapped tech business, primarily focusing on security software for consumers. Similar to Norton, Avira offers anti-virus software among its product portfolio. Avira boasts a substantial customer base, with millions of users and approximately 30 million secured devices, including 1.5 million paying customers. Avira's successful business model revolves around a freemium approach, which Norton intends to preserve moving forward.
2020. German security firm Avira has been acquired by Investcorp
Avira, a cybersecurity company based in Germany specializing in antivirus, identity management, and other related tools for both consumers and as a white-label solution offered by several prominent tech brands, has been acquired by Investcorp Technology Partners, the private equity division of Investcorp Bank. Investcorp aims to support Avira in its strategic plan of expanding through acquisitions as part of a broader security consolidation strategy. The objective is to facilitate the growth of Avira's product portfolio and, more importantly, its global presence. Currently, Avira operates in Asia, Europe, and to a lesser extent in the US, while Investcorp's extensive business network extends into the Middle East, providing opportunities for further geographical expansion.
