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Avira vs Kaspersky
June 07, 2023 | Author: Michael Stromann
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Avira Free Antivirus is an award-winning product that provides comprehensive protection against all types of threats, secures your data, protects your privacy and ensures your PC remains virus-free.
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Kaspersky is Russian antivirus that gives customers the power to protect what matters most to them online. It creates effective digital security solutions for users worldwide, providing protection for over 400 million people and 270,000 businesses.
Avira and Kaspersky are both reputable antivirus software providers with distinct characteristics. Avira is known for its strong malware detection capabilities and advanced technologies like behavioral analysis and cloud-based scanning. It offers features such as real-time scanning, web protection, email protection, and additional tools like a password manager. Avira also provides a free version with basic features, making it an attractive choice for budget-conscious users. Kaspersky, on the other hand, is recognized for its comprehensive security suite and proven performance in independent tests. It offers features like real-time scanning, web protection, email protection, firewall, and secure online transactions. Kaspersky also includes additional tools such as parental controls, encrypted storage, and a password manager. Both Avira and Kaspersky deliver reliable security solutions, but Avira stands out for its strong malware detection capabilities and budget-friendly options, while Kaspersky excels in its comprehensive feature set and proven performance.
See also: Top 10 Antivirus Software
See also: Top 10 Antivirus Software
Avira vs Kaspersky in our news:
2020. Norton acquires Avira for $360M
NortonLifeLock has recently announced its acquisition of the German security firm Avira in an all-cash deal valued at approximately $360 million. NortonLifeLock emerged as an independent company just last year when Broadcom acquired Symantec's enterprise security business for nearly $11 billion. Today, NortonLifeLock is a publicly traded company with a market capitalization of around $11.5 billion. Prior to the acquisition, Avira operated as a bootstrapped tech business, primarily focusing on security software for consumers. Similar to Norton, Avira offers anti-virus software among its product portfolio. Avira boasts a substantial customer base, with millions of users and approximately 30 million secured devices, including 1.5 million paying customers. Avira's successful business model revolves around a freemium approach, which Norton intends to preserve moving forward.
2020. German security firm Avira has been acquired by Investcorp
Avira, a cybersecurity company based in Germany specializing in antivirus, identity management, and other related tools for both consumers and as a white-label solution offered by several prominent tech brands, has been acquired by Investcorp Technology Partners, the private equity division of Investcorp Bank. Investcorp aims to support Avira in its strategic plan of expanding through acquisitions as part of a broader security consolidation strategy. The objective is to facilitate the growth of Avira's product portfolio and, more importantly, its global presence. Currently, Avira operates in Asia, Europe, and to a lesser extent in the US, while Investcorp's extensive business network extends into the Middle East, providing opportunities for further geographical expansion.
2017. Kaspersky Lab released free antivirus
Kaspersky Lab has recently introduced a free version of its antivirus software in the U.S., with plans to expand its availability globally within the next four months. Known as Kaspersky Free, this offering provides essential core features, such as email and desktop antivirus protection, the ability to quarantine infected files, and automated updates. However, the free version does not include certain premium features available for purchase at $50 per device annually. These features encompass a virtual private network (VPN), parental controls, and additional protection for online financial transactions. Kaspersky emphasizes that its free software option is designed to be light on advertisements. Nevertheless, it is important to note that users may indirectly compensate for the uncluttered interface by providing user data to Kaspersky.
