Avention vs Data.com
May 24, 2023
Avention and Data.com are both platforms that provide business data and intelligence, but they differ in their offerings and approaches. Avention, formerly known as OneSource, focuses on delivering comprehensive company information, including firmographics, financials, news, and industry analysis. It offers a wide range of data points to support sales, marketing, and business development efforts. Avention places a strong emphasis on data accuracy and provides tools for lead generation, prospecting, and account-based marketing.
Data.com, on the other hand, is a platform owned by Salesforce that offers contact data within the Salesforce ecosystem. It focuses on providing accurate and up-to-date contact information integrated directly into Salesforce CRM. Data.com specializes in contact data and helps sales and marketing teams improve their data quality, cleanse and deduplicate records, and enhance customer and prospect information.
Data.com, on the other hand, is a platform owned by Salesforce that offers contact data within the Salesforce ecosystem. It focuses on providing accurate and up-to-date contact information integrated directly into Salesforce CRM. Data.com specializes in contact data and helps sales and marketing teams improve their data quality, cleanse and deduplicate records, and enhance customer and prospect information.
Avention vs Data.com in our news:
2010. Salesforce goes into amoral crowdsourcing
Nowadays the confidentiality of personal information is not so important. Especially for sales guys, like Salesforce's management. Today, Salesforce has acquired Jigsaw, which TechCrunch's Mike Arrington at first called evil and then simply amoral. Jigsaw - is a huge (21 million) online database of contacts and companies, filled by crowdsourcing: users add contact information of other people (without their knowledge) usually from business cards. When the service appeared in 2006, it paid people $1 for each added contact. Then Jigsaw sell the access to contacts database to companies using cold calling (or spammers). And there was no way to remove your contacts from the service. ***