AppsFlyer vs Flurry

June 03, 2023 | Author: Michael Stromann
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AppsFlyer
As an official Facebook & Twitter Mobile Measurement Partner, AppsFlyer is a one-stop shop for any mobile advertiser providing unbiased attribution, mobile campaign analytics, in-app user engagement, lifetime value analysis, ROI and retargeting.
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Flurry
Flurry’s mission is to optimize the mobile experience through better apps and more personal ads. Our market leadership in mobile analytics means data is at the center of everything we do. We turn this insight into accelerated revenue and growth solutions for publishers and developers, and more effective mobile advertising solutions for brands and marketers.
AppsFlyer and Flurry are both popular mobile analytics platforms that provide insights into user behavior and app performance, but they have some key differences.

AppsFlyer is primarily focused on mobile app attribution and marketing analytics. It offers robust features for tracking and attributing user acquisition, measuring the effectiveness of marketing campaigns, and optimizing user engagement. AppsFlyer provides in-depth data on various attribution models, allowing businesses to accurately attribute user actions to specific marketing efforts. It also integrates with a wide range of ad networks and marketing platforms, enabling seamless campaign tracking and optimization.

Flurry, on the other hand, offers a comprehensive suite of mobile analytics tools. It provides detailed insights into user engagement, app usage, and performance metrics. Flurry offers features like user segmentation, cohort analysis, and funnel analysis to help businesses understand user behavior and optimize their app experiences. It also includes crash reporting and performance monitoring capabilities.

See also: Top 10 Mobile App Analytics platforms
AppsFlyer vs Flurry in our news:

2015. Flurry to provide analytics for Apple Watch app developers



Mobile analytics service Flurry, which is under the ownership of Yahoo, has unveiled its support for the Apple Watch. With the increasing number of developers focusing on building applications for the Apple Watch ecosystem, understanding user engagement with these small-screen apps becomes crucial. User behavior and relevant metrics for Apple Watch applications are likely to differ significantly from those of smartphone apps. Flurry's introduction of Apple Watch metrics enables developers to track various aspects, including new users, active users, total event occurrences per day, daily average event occurrences, daily average unique event users, and the percentage of app users engaging with the watch extension. This announcement follows the recent news from mobile marketing firm Fiksu and Kochava, both of which also introduced tracking capabilities for Apple Watch events. App Annie has similarly updated its Store Stats to accommodate Apple Watch tracking. However, as one of the prominent players in the mobile analytics field, Flurry's support is expected to have a widespread impact, reaching a diverse range of app developers.


2015. Mobile ad measurement platform AppsFlyer raises $20 Million



AppsFlyer, a startup that collaborates with major platforms such as Facebook, Twitter, and Google to evaluate the effectiveness of in-app mobile ads, has secured $20 million in a Series B funding round. The company provides a dashboard that enables advertisers and other stakeholders to assess the performance of their ads. This information empowers brands to launch and measure subsequent campaigns using the same dashboard. Additionally, AppsFlyer positions itself as a comprehensive solution by integrating with various analytics services like Mixpanel, Swrve, Game Analytics, and deltaDNA.


2014. Yahoo acquired mobile analytics service Flurry



Yahoo is purchasing Flurry, a mobile app analytics and advertising startup, for an estimated price range of $200-$300 million. Flurry collaborates with approximately 170,000 developers, collecting data from 150 billion app sessions per month, to provide valuable insights to app publishers regarding their audiences, app usage, and app performance. This information helps enhance app functionality and optimize revenue generation. Flurry's data powers an advertising platform utilized by brands to target specific audiences on apps within Flurry's network, and enables developers to monetize their apps with more relevant inventory. The acquisition of Flurry not only boosts Yahoo's mobile advertising revenues but also positions Yahoo as a key player in the monetization and utilization of mobile technology as it expands its ad tech business.

Author: Michael Stromann
Michael is an expert in IT Service Management, IT Security and software development. With his extensive experience as a software developer and active involvement in multiple ERP implementation projects, Michael brings a wealth of practical knowledge to his writings. Having previously worked at SAP, he has honed his expertise and gained a deep understanding of software development and implementation processes. Currently, as a freelance developer, Michael continues to contribute to the IT community by sharing his insights through guest articles published on several IT portals. You can contact Michael by email stromann@liventerprise.com