Amazon Alexa vs Cortana

2023. Amazon brings generative AI to Alexa



Amazon is introducing a generative AI model to enhance the functionality of its Echo devices. This novel model will enhance conversational interactions by considering factors such as body language, eye contact, and gestures. It will collaborate with APIs to facilitate new smart home features, deciphering descriptions like "spooky" lighting to provide meaningful responses. Moreover, it will imbue Alexa with a more prominent and opinionated personality. Amazon states that this advanced generative AI model can adapt its tone and responses to convey emotions such as agreement, excitement, laughter, and surprise, aligning with a person's natural pauses and hesitations to create a more fluid conversation.


2023. Microsoft replaces Cortana with Copilot in Windows



Microsoft is discontinuing its digital assistant Cortana in Windows, considering it as a stepping stone towards the future of AI. Instead of relying on Cortana, users will now turn to a smarter chatbot powered by GPT-4, thanks to Microsoft's partnership with OpenAI. In May, the company also announced integrating this new ChatGPT-based Bing experience directly into Windows 11. During this transitional period, Cortana will still exist in some capacity, but the standalone Windows app will no longer be supported. Nonetheless, users can access Cortana in Outlook mobile, Teams mobile, Microsoft Teams display, and Microsoft Teams rooms. To fill the void left by Cortana, Microsoft suggests exploring alternatives like Windows 11 voice access for controlling the PC through voice commands, the new AI-powered Bing, Microsoft 365 Copilot, and Windows Copilot, which provide centralized AI assistance for Windows users.


2020. Microsoft launches new Cortana features for business users



Cortana might have faced failure as a virtual assistant targeted at consumers, but Microsoft is maintaining its confidence in the platform for business purposes, now rebranded as a "personal productivity assistant" within Microsoft 365. Today, Microsoft unveiled several new Cortana services designed specifically for business users. Among these offerings is the widespread availability of Cortana for the new Microsoft Teams displays, which the company is launching in collaboration with various hardware vendors. These displays can be thought of as dedicated smart screens for Teams, similar to Google Assistant-enabled smart displays, but with a primary focus on meetings. In today's world, it is challenging to introduce a device like this without incorporating a voice assistant, and that's where Cortana comes into play.


2020. Microsoft to sunset Cortana on iOS and Android in pivot to productivity-focused assistant



Microsoft has announced the discontinuation of Cortana on iOS, Android, and Surface Headphones, as the company shifts its focus towards business and enterprise technology rather than consumer offerings. Instead of competing with established leaders in the virtual assistant market, such as Apple, Google, and Amazon, Microsoft will concentrate on integrating Cortana's features into its suite of productivity products, Microsoft 365. This strategic decision reflects Microsoft's commitment to strengthening its presence in the enterprise technology sector, where it has experienced significant growth, while Cortana has faced challenges in keeping up with its competitors.


2020. Microsoft’s Cortana drops consumer skills as it refocuses on business users



With the upcoming release of the next version of Windows 10 in the spring, Microsoft's Cortana digital assistant will undergo significant changes, particularly in terms of its consumer-focused capabilities related to music, connected homes, and third-party skills. As Microsoft stated last year, Cortana is now primarily positioned as a service for business users. The revamped Cortana will prioritize productivity and offer seamless integration with Microsoft's suite of Office tools. Consequently, consumer-oriented services are considered distractions, and Microsoft is ceding that market to competitors like Amazon and Google. Initially, these changes will only affect English-speaking users in the United States, while the rollout of most productivity features for users outside the U.S. will occur in the future.


2018. Amazon Alexa virtual assistant now available on Windows 10 PCs as a standalone app



Alexa made its debut on select Windows 10 laptops earlier this year, being integrated into a variety of newly released HP, Asus, Acer, and Lenovo notebooks. Now, Alexa is available for download on all compatible devices, expanding its accessibility. With its presence on Windows 10, Alexa aims to enhance work productivity, reflecting its growing utilization in office environments. This trajectory is reminiscent of the iPhone's rapid transition from individual users to becoming a staple tool in the workforce back in 2007. Furthermore, Amazon is actively establishing partnerships with corporate entities. Several companies, including Salesforce, SAP SuccessFactors, Concur, Ring Central, and ServiceNow, have plans to integrate their applications with Alexa for Business. This service was launched last year to assist companies in effectively managing a large number of Alexa devices in the workplace. The collaboration between Alexa and these corporate partners demonstrates the increasing role of voice assistants in optimizing workplace efficiency and streamlining business operations.


2018. Alexa for Business opens up to third-party device makers



In a prior year, Amazon introduced a new initiative known as Alexa for Business with the objective of integrating its voice assistant technology and Echo devices into corporate settings. Today, Amazon is taking a significant stride by expanding the platform to encompass device manufacturers who are developing their own solutions incorporating Alexa. This expansion allows device makers to create products that can be registered with Alexa for Business and managed as shared devices throughout the entire organization. Notable device management capabilities include configuring room assignments, specifying locations, monitoring device health, and controlling the allocation of public and private skills to the shared devices. According to Amazon, numerous businesses, including Express Trucking, Fender, and Propel Insurance, have already embraced the integration of Amazon Echo devices alongside their existing office equipment since the program's inception, with thousands of companies actively participating in this initiative.


2018. Alexa-Cortana integration is now available



Microsoft has introduced a new feature that enables owners of Alexa devices to summon their own virtual assistant, Cortana, and vice versa. With this integration, customers can now access Microsoft's Cortana through their Echo devices and activate Amazon's Alexa on Windows 10 devices and Harman Kardon Invoke speakers. In the future, this functionality will also be available on mobile platforms such as iOS and Android. Once activated, this integration allows Cortana users to utilize Alexa to shop on Amazon, manage their Amazon orders, and utilize some of Alexa's third-party skills. Likewise, Alexa users will have access to Cortana's expertise in productivity features, including calendar management, daily overviews, and email management.


2018. Alexa gets smart meeting scheduling



Amazon's Alexa has introduced enhanced capabilities for business users, simplifying the management of personal schedules through voice commands. The new feature, called Smart Scheduling Assistant, enables users to easily reschedule appointments and arrange meetings based on the availability of participants. While Alexa already allowed the creation and cancellation of appointments, this addition provides users with greater control, significantly reducing time and effort. To initiate the scheduling of one-to-one meetings, users need to link a calendar to their Alexa account.


2017. Amazon Alexa comes to office


Amazon has introduced its latest digital voice assistant, Alexa for Business, designed to enhance productivity and focus on important tasks throughout the day. With Alexa, you can efficiently manage your schedule, keep track of to-do lists, and set reminders. Moreover, Alexa is capable of automatically joining conference calls and making phone calls on your behalf. This move by Amazon aims to solidify its dominant position in the market, surpassing competitors like Apple's Siri, Google's Assistant, and Microsoft's Cortana. Analysts believe that this market has the potential to revolutionize the way people interact with technology. The Alexa for Business Starter Kit, which includes seven smart speakers, is available for $709, providing businesses with a comprehensive solution for leveraging Alexa's capabilities.