Adobe Campaign vs Salesforce Marketing Cloud


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Adobe Campaign
Marketers now have an intuitive, automated way to deliver one-to-one messages across online and offline marketing channels. New Adobe Campaign, formerly Neolane, lets you orchestrate personalized experiences determined by the customer’s habits and preferences. Finally, a solution that helps you know what customers want even before they do.
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Salesforce Marketing Cloud
The only platform to build and manage customer journeys. Connect interactions from any channel or device, combining customer data and behaviors to create relevant communications that are delivered in real time, on your customers’ terms. Respond to and anticipate needs and move a customer forward in their unique journey with your brand.
Comparing Adobe Campaign vs Salesforce Marketing Cloud is like comparing apples to oranges. Because your business is unique and nobody except you can decide, which is better for your company. But we can add some fun to your research and suggest some new comparison parameters.

Ok, now let's compare the UI. Looks like Salesforce Marketing Cloud has more user-friendly interface than Adobe Campaign because it's bigger. At least on our screenshots


To compare the popularity of the solutions we counted how many alternatives people search for each of them on the Internet. And it turns out that Salesforce Marketing Cloud is more popular than Adobe Campaign

Now let's look at the recent activities of our competitors:

- Adobe Campaign gets AI-features (in 2017)
- Salesforce acquired enterprise analytics provider BeyondCore (in 2016)
- Salesforce Marketing Cloud adds new connections to Sales, Service and display Ads (in 2015)
- Marketing platform Adobe Campaign adds new integrations (in 2015)
- Salesforce ExactTarget Marketing Cloud allows to build custom apps (in 2014)
- Salesforce rocks: Radian6 Buddy Media Social Studio for ExactTarget Marketing Cloud (in 2014)
- Benioff gives a marketing master class to Microsoft (in 2010)

Looks like Salesforce Marketing Cloud was recently more active than Adobe Campaign (at least in our news). We also found some news, in which Adobe Campaign and Salesforce Marketing Cloud meet head to head:

2016 - Salesforce acquired enterprise analytics provider BeyondCore to challenge Adobe Campaign


Salesforce has acquired business analytics platform BeyondCore. It is an enterprise analytics tool that bolsters business intelligence with computational and statistical analysis. While Salesforce could have gone fishing and come up with a number of business intelligence companies to buy, BeyondCore was already integrated with the Salesforce platform. Whether the transaction will turn out to be a critical key in an assault against Microsoft, or simply a strategic acquihire is yet to be seen. Until then, we will be eating popcorn waiting for the next Salesforce acquisition.

2015 - Marketing platform Adobe Campaign adds new integrations to take on Salesforce Marketing Cloud


The new Adobe Campaign integrations include what Adobe officials call contextually relevant email, shoppable media experiences and other integrations across Adobe Marketing Cloud solutions. With "contextually relevant emails," Adobe wants to provide marketers with the capabilities to capture the right email at the point when a prospect opens an email. It captures contextual data from Adobe Target and Adobe Campaign (e.g., purchase history, interests, time, location, demographic details, etc.). The content can also change while it’s in the inbox or updated later as other contextual data is gathered. Other integration work includes capabilities out of Adobe Experience Manager, helping marketers by automating the process of personalization better so marketers don't have to spend time coding. It's a "drag and drop" world for many marketers, and Adobe's trying to cater to that here.