Adjust vs AppsFlyer

June 03, 2023 | Author: Michael Stromann
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Adjust
adjust is a business intelligence platform for mobile app marketers, combining attribution for advertising sources with advanced analytics and store statistics. Analyze each cohort and interaction in real time to see how your users respond to updates
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AppsFlyer
As an official Facebook & Twitter Mobile Measurement Partner, AppsFlyer is a one-stop shop for any mobile advertiser providing unbiased attribution, mobile campaign analytics, in-app user engagement, lifetime value analysis, ROI and retargeting.
Adjust and AppsFlyer are both popular mobile attribution and marketing analytics platforms that provide businesses with insights into user acquisition, engagement, and app performance. However, they have some key differences that may influence the choice between the two.

AppsFlyer is known for its comprehensive tracking capabilities and extensive integration options. It offers robust attribution models, allowing businesses to accurately measure the effectiveness of their marketing campaigns across various channels and platforms. AppsFlyer provides detailed analytics and reporting features, enabling businesses to optimize their user acquisition strategies and maximize their return on investment. Its wide range of integrations with ad networks, marketing platforms, and data partners make it a versatile choice for businesses with diverse advertising needs.

Adjust, on the other hand, focuses on providing flexible and customizable tracking solutions. It offers powerful event tracking and segmentation capabilities, allowing businesses to create tailored user journeys and analyze specific actions and events within their apps. Adjust emphasizes data privacy and provides tools for fraud prevention and detection. It also offers deep linking and audience segmentation features to enhance user engagement and personalization.

See also: Top 10 Mobile App Analytics platforms
Adjust vs AppsFlyer in our news:

2015. Mobile ad measurement platform AppsFlyer raises $20 Million



AppsFlyer, a startup that collaborates with major platforms such as Facebook, Twitter, and Google to evaluate the effectiveness of in-app mobile ads, has secured $20 million in a Series B funding round. The company provides a dashboard that enables advertisers and other stakeholders to assess the performance of their ads. This information empowers brands to launch and measure subsequent campaigns using the same dashboard. Additionally, AppsFlyer positions itself as a comprehensive solution by integrating with various analytics services like Mixpanel, Swrve, Game Analytics, and deltaDNA.

Author: Michael Stromann
Michael is an expert in IT Service Management, IT Security and software development. With his extensive experience as a software developer and active involvement in multiple ERP implementation projects, Michael brings a wealth of practical knowledge to his writings. Having previously worked at SAP, he has honed his expertise and gained a deep understanding of software development and implementation processes. Currently, as a freelance developer, Michael continues to contribute to the IT community by sharing his insights through guest articles published on several IT portals. You can contact Michael by email stromann@liventerprise.com