AVG vs Norton Antivirus

June 07, 2023 | Author: Michael Stromann
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AVG
Advanced protection for you and your privacy. We give you improvements and new features automatically. Instead of making you wait for a single big-bang release each year, we now push updates to you automatically. That’s also why we’ve dropped the year from our product names, because as long as you’re subscribed to AVG, your security is always up-to-date. And new features? You’ll automatically get those whenever available, too.
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Norton Antivirus
In order to better protect you, we have substantially enhanced our security services. We took everything you loved about Norton AntiVirus and added better protection, improved performance and superior design to create Norton Security Deluxe. It’s the best of Norton for your PCs, Macs, smartphones and tablets.
AVG and Norton Antivirus are both prominent antivirus software providers that offer comprehensive protection against malware and online threats. AVG, known for its user-friendly interface, provides a wide range of security features including real-time scanning, web protection, email protection, firewall, and password manager. It also offers additional tools like a VPN and Wi-Fi network scanning. Norton Antivirus, on the other hand, offers a comprehensive suite of security features including real-time scanning, web protection, email protection, firewall, and identity theft protection. It provides advanced malware detection technologies and additional tools like parental controls, encrypted storage, and secure file deletion. Norton Antivirus also offers features for secure online transactions and secure browsing. Both AVG and Norton Antivirus deliver reliable security solutions, but AVG stands out for its user-friendly experience and extensive feature set, while Norton Antivirus excels in its advanced security features and protection against identity theft.

See also: Top 10 Antivirus Software
AVG vs Norton Antivirus in our news:

2021. NortonLifeLock and Avast merge in $8.1B deal



U.S. cybersecurity firm NortonLifeLock has recently completed the acquisition of its Czech counterpart, Avast, for a substantial sum of $8.1 billion. This strategic move aims to establish a global powerhouse in consumer security. NortonLifeLock, which emerged as an independent entity from Symantec in 2019, anticipates that the merger will result in an industry-leading consumer cyber safety business, significantly expanding its user base through Avast's impressive customer count of 435 million. With its establishment in 1988, Avast has built a strong reputation in providing cybersecurity software tailored for consumers, small businesses, and medium-sized enterprises, positioning itself as one of the largest security companies in the market. Nonetheless, it is worth noting that Avast has faced some controversy over its nearly 25-year history.


2020. Norton acquires Avira for $360M



NortonLifeLock has recently announced its acquisition of the German security firm Avira in an all-cash deal valued at approximately $360 million. NortonLifeLock emerged as an independent company just last year when Broadcom acquired Symantec's enterprise security business for nearly $11 billion. Today, NortonLifeLock is a publicly traded company with a market capitalization of around $11.5 billion. Prior to the acquisition, Avira operated as a bootstrapped tech business, primarily focusing on security software for consumers. Similar to Norton, Avira offers anti-virus software among its product portfolio. Avira boasts a substantial customer base, with millions of users and approximately 30 million secured devices, including 1.5 million paying customers. Avira's successful business model revolves around a freemium approach, which Norton intends to preserve moving forward.


2016. Avast Antivirus acquired competitor AVG



Avast, one of the most popular antivirus applications, has announced its acquisition of AVG Technologies, one of its major competitors, for a cash sum of $1.3 billion. This strategic move will provide Avast with access to a vast user base of over 400 million devices currently employing Avast or AVG's software solutions. Among these users are 250 million PC and Mac users, as well as 160 million mobile users. While the acquisition process will take a few months to complete, users can anticipate enhancements in threat detection efficiency in the near future. Avast will have the opportunity to gather more comprehensive threat data, thereby enhancing user protection across PC, Mac, mobile, and even extending its reach to Internet of Things (IoT) devices. Additionally, Avast will gain access to AVG's Zen mobile technology, which enables the protection of an entire family's devices from a single primary device. This collaboration will also enable the improvement of technical support for business users.

Author: Michael Stromann
Michael is an expert in IT Service Management, IT Security and software development. With his extensive experience as a software developer and active involvement in multiple ERP implementation projects, Michael brings a wealth of practical knowledge to his writings. Having previously worked at SAP, he has honed his expertise and gained a deep understanding of software development and implementation processes. Currently, as a freelance developer, Michael continues to contribute to the IT community by sharing his insights through guest articles published on several IT portals. You can contact Michael by email stromann@liventerprise.com