Top 10 Enterprise 2.0 trends of 2010

28.12.10

Enterprise 2.0
Analyzing the main events on the Enterprise 2.0 market in 2010, we have selected 10 interesting trends. Of course, the main trends (traditionally) were SaaS / Cloud technologies, social business applications and mobile access, but in this rating we pointed more specific hot topics. The special prize goes to Microsoft that unveiled this year a dozen of new products: Windows Azure, Sharepoint 2010, Office Web Apps, Windows Phone, etc. Here is the whole top 10 list:

1. Cloud Computing became affordable

Amazon EC2
Theoretically, one of the main advantages of Cloud Computing - is low cost of computing resources. And finally, this year the theory was confirmed by the practice. With the appearance of Windows Azure, the competition increased. Therefore, first Rackspace, and then Amazon have lowered the entry threshold - provided micro-clouds at low cost. And Amazon even introduced the free version for startups.

2. Salesforce enforced Social Software

Chatter iPad
Previously, social software was basically developed by small companies (Socialtext, Jammer, Jive, etc.). But this year the heavyweighters came into scene - IBM, Microsoft, CA and most importantly - Salesforce. Looking at fanatic Marc Benioff, pushing his Chatter, there is no doubt that microblogging will soon overtake Email as the primary means of intranet communications.

3. Email strikes back

Email Portals
But the rumors about Email death tured out to be greatly exaggerated. This year the Email social plug-ins emerged. They transform Email-clients into social network nodes (Xobni, Outlook Social Connector, Gist, Rapportive ...). And also knows Salesforce this

4. iPad and other tablets

iPad
The mobile market becomes more and more chaotic. The number of (significant) mobile platforms continues to grow (HP acquired Palm, Windows Phone and MeeGo appeared), but moreover the new device format - tablet - appeared: iPad, and then all others. Business app developers can't get a clue how to provide mobile access on all these devices, because each of them requires a unique native app.

5. Flash, Silverlight, Apps give way to HTML5

flash silverlight
But the solution is not so far. Thanks to Steve Jobs this year the implementation of HTML5 (which is especially important for mobile access) has considerably advanced. Even Adobe and Microsoft, for which HTML5 is a game breaker, have recognized that they can't block this trend. So, very soon mobile browsers with HTML5 support will replace mobile apps and make developers happy.

6. Mobile video calls = next big thing


This year the mobile videotelephony was actually born, when Apple released iPhone 4 with Facetime app. It was followed by Fring (which was blocked by Skype because of video calls), Qik, Yahoo Messenger, ooVoo. And Google wants to use mobile video calls to press on Skype on the communications market. We'll see this battle next year.

7. Skype everywhere

Skype
Skype was perhaps the main newsmaker in the past year. Even the year end was blown with the hype around the Skype downtime. This year Skype began to work over 3G, came to Symbian, Blackberry and Android, to IP PBX systems and almost into TV, added group video conferencing, changed CEO, integrated with Facebook, blocked Fring and Nimbuzz, announced the web-version and the mobile video calls on the iPhone.

8. Microsoft brings Office online


Anyone knows that Office (word processor, spreadsheets, presentations) - is Microsoft. And if Microsoft says that the office can work online, than it really can. This year free online Office Web Apps appeared and it was a huge step forward for the whole SaaS market. Now more and more people believe that the usual applications can work in the browser and be delivered via the Internet.

9. Social CRM

Social CRM
Social CRM has become a mainstream this year. Gartner even released the separate Magic Quadrant report for the Social CRM market. Ignoring the publice social networks where your customers live is already considered foolish.

10. App Store for every vendor

Google Apps Marketplace
Previously, the App Store was associated with the Apple iPhone. But now, every vendor wants to have one around its own product. And this concerns not only smatrphone manufacturers (Nokia Ovi, Samsung Apps, Android Market ...), but also the web-app developers (Google App Marketplace, Windows Azure Marketplace, ChatterExchange ...). Google even invented an app store around the browser - Chrome Web Store.