iPad for Enterprise: the PR rush

07.04.10

iPad
So, iPad is now available in US and like Avatar is breaking all records (already about 400 thousand devices are sold). The first users have already downloaded several millions iPad applications, but most of them are consumer apps, rather than business applications. As we noted earlier, iPad has a little chance to become a revolutionary business tool. And not just because of the lack of webcam, multitasking, Flash support and security measures. Despite its originality, iPad will compete in the corporate market with an army of netbooks and smartphones (including iPhone). But certainly iPad will be useful for business of software vendors, which have already begun to announce iPad clients to get the customer attention.

GMail iPad
At the forefront of those who wants this attention is Google. This is not surprising, because Google has a great interest in the consumer market. The company has already unveiled the GMail version, optimized for the iPad. It works in the mobile browser Safari, using the HTML5 standards. Furthermore, there is a version of Google Voice for iPad and most likely, soon we'll see Google Docs for the iPad.

Webex iPad
Box.net quickly adapted its iPhone application for iPad. Unlike Google's browser-based application, it's a full-featured client that can be installed from the App Store. For Box.net it's a remarkable chance to promote its universal document viewer.

GoToMeeting iPad
Web conferencing services Webex and GoToMeeting also released iPad-clients. They allow to view web conference content and communicate via chat. Rackspace created mobile client for the iPad, that allows to control the cloud infrastructure. IBM announced Lotus Sametime communications app for the iPad.

But Microsoft was most original. Company representatives said they are not developing and have no plans to adopt Outlook and MS Office for the iPad. And this announcement received as much attention as the appearance of GMail for the iPad.